Qdoba presentation
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Qdoba began in 1993 in Nebraska and now has 450 locations nationwide. They serve burritos, tacos, quesadillas, salads, and other Mexican dishes. Qdoba's website is easy to navigate and offers online ordering and catering. Their Facebook presence is not very active overall but their Dinkytown location page is more engaged. The Nashville Qdoba location has the most active Twitter presence by hosting trivia and giving away prizes. Qdoba utilizes mobile marketing by sending special offers to customers who text "BURRITO" to their number. They have also used burrito eating contests and online advertising effectively with little spending on traditional media like billboards or television.
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Qdoba presentation
- 1. Sarah Lideen and Briana Sutherland
- 2. Qdoba began in Nebraska in 1993. 450 Qdoba locations nationwide. Serve burritos “San Francisco” style with tacos, quesadillas, taco salads, chili con queso, Mexican gumbo and guacamole.
- 3. www.qdoba.com Menu, locations, online ordering, catering, questions, ... Easy to navigate eClub options
- 4. Does have a Facebook fan page -Not very informational -985 people “like” Dinkytown location has an active page -Actively updated -2414 people “like” Nashville, TN has most active Twitter page -Has trivia questions for customers to answer and receive prize. -Largest Qdoba Twitter page
- 5. Mobile marketing -BURRITO to 474992 -Special offers and news -High response rate Promotional purposes -Burrito eating contests QdobaMN -Only has 1 video
- 6. Old Skool Ads? Relies mainly on the Internet! Online advertising has worked for Qdoba! Very little on billboards, television, radio, etc.