When you’re a smaller organization, how can you use your mission and your brand to improve quantity of candidates and inform hiring decisions? In this presentation from Talent Connect Vegas 2013, talent acquisition leaders from Sungevity and WD40 share practical tips for developing an effective talent brand approach based on a common corporate mission. Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1 Subscribe to our blog: http://linkd.in/18yp4Cg Follow our LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Engaging in a Common Mission
Susan Hollingshead
Chief People and Corporate Services Officer

2. Objective
By the end of this discussion, you will be
able to:
 Understand the process by which Sungevity developed
its mission
 Understand basic Sungevity brand and how we drive
the brand through our mission
 Recognize core elements of our talent acquisition
strategy
 Know the impact of this strategy – facts and figures
#intalent

3. Why Vision, Mission and Values Are Important
 They provide a clear picture of our future
 They guide us in everything we do — our
thoughts, our decisions, our actions, our
strategies
 They help us know and explain how we’re going
to reach our goals
 They remind us of our shared beliefs and core
values
 They serve as the foundation for our
employment brand
#intalent

4. Our Vision
SFUN!
Solar for
Universal Need
solar + fun
#intalent

5. #intalent

6. Our Mission
Build the world’s most energized
network of customers who power their
lives with sunshine
#intalent

7. Slide here with word bubbles
 Mission
#intalent

8. #intalent

9. Slide of SFUN wall art
#intalent

10. #intalent

11. Our Sfunsters
#intalent

12. How We Shine — As SFUNsters
We self-manage for the long-haul by…
 being learners, no matter how experienced we are
 running toward feedback
 being problem-solvers and innovators, not just issuespotters
• being ―no drama‖ grownups who maintain perspective
and don’t spread gossip
• We self-manage for the long-haul
#intalent

13. Energy Fact #1
20% of US electricity comes from nuclear sources
#intalent

14. Energy Fact #2
70% of US electricity from burning stuff
#intalent

15. Is it 1913 or 2013?
#intalent

16. #intalent

17. #intalent

18. Our Team
#intalent

19. 2010 – 50 Sfunsters
2014 – 450
#intalent

20. How We Shine — As a Team
As a team, we strive to achieve greatness.
 We’re underdogs in the epic battle over energy that
will define our era, and so we hire extraordinary
people
 We are relentlessly efficient. Lowering costs makes
solar attainable for more and more people
#intalent

21. Our Customers
#intalent

22. NPS = 80
#intalent

23. How We Do What We Do
#intalent

24. 1) Mission is the Brand
1) Brand drives
a. recruitment strategy
b. Job profiles
c. Selection Criteria
#intalent

25. Careers
Do you like sunshine? Does the color orange make you
happy? Do you want to create a brighter future and make
the world a better place? If you answered yes to any of
the above, we’d love to meet you.
When you work for Sungevity, you play an instrumental
part in bringing affordable solar power to the people!
Come join us and you could be part of this clean energy
crusade.
#intalent

26. The Company
Sungevity is bringing affordable solar power to the people – and
you could be part of this clean energy crusade. Our industry is
growing rapidly, benefiting from falling costs and rising awareness.
And thanks to the hard work of our team and our focus on
delighting customers, we have become a leading provider of
home solar energy nationwide.
Culture
Our mission is to build the world’s most energized network of
customers, who power their lives with sunshine. We all share this
passion for solar as a critical component in addressing the major
global issues of our time. We take enormous pride in our unique
offering in the solar industry and our customer satisfaction
scores so far. Our values are to put the customer first with
practical, simple, creative solar solutions that can take solar
mainstream. Our signature as a team is that we strive to be
collaborative, unpretentious, and driven to achieve
our mission.
#intalent

27. Recruitment Video
#intalent

28. Key Questions to All Applicants:
What do you know about Sungevity?
What did you see as you walked through
the office?
#intalent

29. Results
2010
 60
 50%
 20%
 0%
 20%
 10%
―Sfunsters‖
Contract or Retained Recruiters
Sungevity Career Page
LinkedIn
Other Job Boards
Employee Referrals
#intalent

30. Results
2013
 370
 3%
 30%
 25%
 8%
 30%
 <6%
―Sfunsters‖
Contract or Retained Recruiters
Sungevity Career Page
LinkedIn
Other Job Boards
Employee Referrals
Turnover
#intalent

31. #intalent

32. Culture & Brand Alignment
Rachelle Snook
Global Talent Acquisition Manager

33. 60 years old
$365M annual revenue
NASDAQ (WDFC)
Average tenure 8.3 years
372 employees
#intalent

34. EMEA
Americas
Asia-Pac
Sold into 187 countries
#intalent

35. #intalent

36. #intalent

37. Mission
Company
Our purpose is to deliver unique, high value, and easyto-use solutions for a wide variety of maintenance needs of
Doers, Trades, and Industrial users by leveraging and
building the brand fortress of the WD-40 Company.
Talent Acquisition
Provide leaders with global talent acquisition services
required to achieve our mission, gain a competitive
advantage, and achieve our EBITDA goals.
#intalent

38. Vision
Create positive lasting memories
by solving problems in the homes
and factories of the world.
Problem Solved.
Job Done Right!
#intalent

39. Values
 We value doing the right thing
 We value creating positive lasting memories in all
of our relationships
 We value making it better than it is today
 We value succeeding as a tribe while excelling as
individuals
 We value owning it and passionately acting on it
 We value sustaining the WD-40 Company economy
#intalent

40. #intalent

41. #intalent

42. Global Employment Brand
 Stability
 Sense of Belonging
 Sense of Purpose
 Culture
 Meaningful Work
- Tribe
 Work-Life Balance
- Learning
 Brand Attraction
- Innovative
#intalent

43. Global Candidate Profile
 Values alignment
 Accountability
 “Can-Do” and “Will-Do”
 Passion
 Curious
 Aptitude
#intalent

44. Candidate Evaluation Funnel
Applicants
Test
Interview
Application
Evaluate
Phone /Video screen
Review
Evaluate
Interview!
Debrief
Evaluate
Interview
Offer
Hire!
Background check
Hire!
#intalent

45. #intalent

46. Gaining Alignment

Mission, Vision & Values

Identify common threads

Seek input early and often

Take a global approach

Build in flexibility
#intalent

47. Take-Aways

Survey the landscape

Differentiate your employment brand

Be real, be transparent, there is not faking it

Be consistent

Hire for alignment
#intalent