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Are Your Social Media  Efforts Working?Reporting & Analyzing Social        Media Data          Presented by             Si...
Agenda  Finding the data  Determining what metrics are important  Analyzing and interpreting important metrics  Q&A
Where to Find the Data  Straight from the social media platform itself
Where to Find the Data  Free analytics / tracking tools
Where to Find the Data  Paid analytics tools
Where to Find the Data  Get creative!     Use discount codes that can be   easily tracked     Make hashtags on Twitter ...
Determining What Metrics are            Important1.  Construct a list of goals you    want to achieve using social    medi...
Determining What Metrics are           Important Let’s take Manchester United  as a hypothetical example…   •  Goals?   •...
Determining What Metrics are         Important                                          Growth	                           ...
Determining What Metrics are         Important
Analyzing and Interpreting          Important Metrics1.  Develop reporting timeframe    and start with a baseline for    c...
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Summit Reporting and Analyzing Social Media Data

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Transcript of "Summit Reporting and Analyzing Social Media Data"

  1. 1. Are Your Social Media Efforts Working?Reporting & Analyzing Social Media Data Presented by Sida Li Likeable Media
  2. 2. Agenda  Finding the data  Determining what metrics are important  Analyzing and interpreting important metrics  Q&A
  3. 3. Where to Find the Data  Straight from the social media platform itself
  4. 4. Where to Find the Data  Free analytics / tracking tools
  5. 5. Where to Find the Data  Paid analytics tools
  6. 6. Where to Find the Data  Get creative!   Use discount codes that can be easily tracked   Make hashtags on Twitter to group conversations you want to monitor
  7. 7. Determining What Metrics are Important1.  Construct a list of goals you want to achieve using social media and an overall strategy to reach these goals2.  Identify metrics to measure the success of these goals3.  For each goal, weight the importance of each metric
  8. 8. Determining What Metrics are Important Let’s take Manchester United as a hypothetical example… •  Goals? •  Strategy? •  Metrics? •  Weighting the metrics on importance?
  9. 9. Determining What Metrics are Important Growth   Sales   Interac-on   Market  share   Engagement   Metrics   to  Keep   in  Mind   Customer   Conversion   service   Page  views  /   Sen-ment   traffic   Reach  
  10. 10. Determining What Metrics are Important
  11. 11. Analyzing and Interpreting Important Metrics1.  Develop reporting timeframe and start with a baseline for comparison. Op-mize   Measure  2.  Obtain and present relevant metrics.3.  Interpret the results of the Analyze   Report   metrics compared to your baseline, and identify the causes of trends or unusual changes.4.  Provide next steps and adjustments that need to be made.
  12. 12. Questions?
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