Summit Reporting and Analyzing Social Media Data
 

Summit Reporting and Analyzing Social Media Data

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    Summit Reporting and Analyzing Social Media Data Summit Reporting and Analyzing Social Media Data Presentation Transcript

    • Are Your Social Media Efforts Working?Reporting & Analyzing Social Media Data Presented by Sida Li Likeable Media
    • Agenda  Finding the data  Determining what metrics are important  Analyzing and interpreting important metrics  Q&A
    • Where to Find the Data  Straight from the social media platform itself
    • Where to Find the Data  Free analytics / tracking tools
    • Where to Find the Data  Paid analytics tools
    • Where to Find the Data  Get creative!   Use discount codes that can be easily tracked   Make hashtags on Twitter to group conversations you want to monitor
    • Determining What Metrics are Important1.  Construct a list of goals you want to achieve using social media and an overall strategy to reach these goals2.  Identify metrics to measure the success of these goals3.  For each goal, weight the importance of each metric
    • Determining What Metrics are Important Let’s take Manchester United as a hypothetical example… •  Goals? •  Strategy? •  Metrics? •  Weighting the metrics on importance?
    • Determining What Metrics are Important Growth   Sales   Interac-on   Market  share   Engagement   Metrics   to  Keep   in  Mind   Customer   Conversion   service   Page  views  /   Sen-ment   traffic   Reach  
    • Determining What Metrics are Important
    • Analyzing and Interpreting Important Metrics1.  Develop reporting timeframe and start with a baseline for comparison. Op-mize   Measure  2.  Obtain and present relevant metrics.3.  Interpret the results of the Analyze   Report   metrics compared to your baseline, and identify the causes of trends or unusual changes.4.  Provide next steps and adjustments that need to be made.
    • Questions?