Make your idea stick by @orsnemes
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Make your idea stick by @orsnemes

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Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die.

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die.

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Make your idea stick by @orsnemes Presentation Transcript