2012 CHINA  SOCIAL MEDIA LANDSCAPE                             for   BUSINESS                           SIMPLE GUIDELINE O...
Upcoming SlideShare
Loading in...5
×

China social media landscape 2012 simple guidelines on how best to choose social embassy

561

Published on

China social media landscape 2012 simple guidelines on how best to choose social embassy

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
561
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

China social media landscape 2012 simple guidelines on how best to choose social embassy

  1. 1. 2012 CHINA SOCIAL MEDIA LANDSCAPE for BUSINESS SIMPLE GUIDELINE ON HOW BEST TO CHOOSE YOUR SOCIAL EMBASSY Linked Douban In E- Comm Sina Weibo INFLUENCE Renren erce Brand Sites QQ Weibo SNS + APPs QQ Zone Weixin News Portals 0 KAIXIN 001 Groupon FREQUENCYInfluence is a measure of the channels’ influence on consumers and the consumer buzz ecosystemFrequency measures how frequent active users log-in and take actionsThe size of circle indicates the size of active users SINA WEIBO QQ WEIBO Renren NO. OF USERS/ 300M 350M 200M ACTIVE USERS 50M 40M 30M ACTIVE USER Age:18-45/celebrities & Age: 18-35/university Age:14-30/youth groups/ DEMOGRAPHIC elites/office animals/1st & 2nd students/white collars/1st & students/2nd & 3rd tier cities S tier cities tier 2nd cities Real-life moments/social topics WHAT THEY Personal updates/breaking Personal updates/fun blog /breaking news/celebrity BUZZ ABOUT news/fun news/viral content posts/movies & videos gossip/elite fights KEY Elites/celebrities/industry KOLs/media & grass-roots Peers/groups with shared INFLUENCERS KOLs/media celebrities interests/public pages Content marketing/ Viral content/KOL HOW TO Social games/tab page community interaction/KOL engagement/incentive ENGAGE campaigns/KOL engagement engagement campaigns CREATED BY @LIBLOG LIJIANSPORTS@GMAIL.COM ALL RIGHTS RESERVED JUNE 20, 2012

×