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Analyse d'une vidéo promotionnelle pour la campagne de B.Obama
1. Charlène - LUCE
17/10/2012
Univers B
WORLD ISSUE
- The advertisement :
Sarah Jessica Parker supports Obama for his campaign : "That Guy"
http://www.youtube.com/watch?v=ypdF5Q73Nbo&feature=relmfu
- What are the issues ?
November 2012 will be the ultimate day for American elections, and in this video the
issue is about trying to convince people to encourage Obama, support him and vote
for him.
- What is the argument and how is it made ?
Sarah J. Parker presentes Obama as a super hero, she says “the guy who ended
the war in Iraq, the guy who says you should be able to marry anyone you want
and the guy who created 4 million new jobs”. She makes a favorable image of
Obama to initiate people to come at her dinners, therefore give money.
- Who pays for it ?
Voluntaries will pay for it; people who want to be present in the dinners should apply
on Obama’s website and donate.
Then there will be a selection of people who will be there.
2. - Do you find it persuasive? Why or why not?
I think it’s persuasive, because Sarah J. Parker is really famous, she represent an ideal,
so people want to meet her and discover her house, her life … Other people want to
see Barack Obama and his Wife.