Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Marketing Strategy || Customer Experience/CRM ► Let's Connect
Industry
Advertising / Marketing / PR
Website
www.lesliehoward.com
About
MARKETING LEADER
A business leader who specializes in driving revenue by building go-to-market, demand generation and CRM programs. Has a proven track record of building and managing cross-functional teams who are sought-after for their disciplined use of customer insight and data analysis to increase return on marketing investment for some of the most admired companies in the world including American Express, IBM, Lenovo, SAP and Verizon.
INNOVATIVE STRATEGIST
A creative problem solver who has developed innovative strategies to launch or correct under-performing marketing programs.
• Created Verizon’s first customer segmentation that was not solely based on contract expiration. It help
Tags
crm
gtm
marketing
creative
market research
communications
marketing strategy
marketing and advertising
b2c
recommendations
conversion
email marketing
marketing analysis
acquisition
See more
Presentations
(3)Likes
(8)The CMO Survey Highlights and Insights August 2015
christinemoorman
•
8 years ago
The World’s 50 Most Influential CMOs Study 2015
ScribbleLive
•
8 years ago
Startup Legal & IP (July2013 Founder Institute)
Touraj Parang
•
10 years ago
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
Henneke Duistermaat
•
9 years ago
300 slideshares that entrepreneurs must read
Eric Tachibana
•
9 years ago
Reimagine Content
Pam Didner
•
10 years ago
O&M Guide to Owning Share of-Voice at an Event
Ogilvy
•
10 years ago
Startup Metrics for Pirates
Dave McClure
•
16 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Marketing Strategy || Customer Experience/CRM ► Let's Connect
Industry
Advertising / Marketing / PR
Website
www.lesliehoward.com
About
MARKETING LEADER
A business leader who specializes in driving revenue by building go-to-market, demand generation and CRM programs. Has a proven track record of building and managing cross-functional teams who are sought-after for their disciplined use of customer insight and data analysis to increase return on marketing investment for some of the most admired companies in the world including American Express, IBM, Lenovo, SAP and Verizon.
INNOVATIVE STRATEGIST
A creative problem solver who has developed innovative strategies to launch or correct under-performing marketing programs.
• Created Verizon’s first customer segmentation that was not solely based on contract expiration. It help
Tags
crm
gtm
marketing
creative
market research
communications
marketing strategy
marketing and advertising
b2c
recommendations
conversion
email marketing
marketing analysis
acquisition
See more