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Ready or not, big data is here and it's influencing each and every one of our lives, especially marketers. We connected with 5 CMOs from the fastest growing companies to uncover how they are seizing the opportunity of big data. Read quotes from Mike Volpe, Grant Johnson, Greg Ott, Peter Mahoney and Julie Norquist Roy to learn how CMOs are tapping into big data to improve their B2B marketing efforts.
Read the full guide here: http://bit.ly/12CTrp7.