Ready or not, big data is here and it's influencing each and every one of our lives, especially marketers. We connected with 5 CMOs from the fastest growing companies to uncover how they are seizing the opportunity of big data. Read quotes from Mike Volpe, Grant Johnson, Greg Ott, Peter Mahoney and Julie Norquist Roy to learn how CMOs are tapping into big data to improve their B2B marketing efforts. Read the full guide here: http://bit.ly/12CTrp7.

1. Drawing
Value
From Big
DataQuotes from 5 CMOs of today’s
fastest growing companies

2. We recently partnered with Beagle Research Group to
uncover the impact of big data , especially in marketing.
Everyone seems to be talking about it these days, so
what gives? How can B2B sales and marketing
organizations leverage big data to its best advantage?
We connected with 5 CMOs from the fastest growing
companies to uncover how they are seizing the
opportunity. We hope you’ll find some new insight from
these quotes whether you are just getting started or a
seasoned vet.
Enjoy!
The Lattice team

3. Confidential & Proprietary 4
Big data is only valuable if it can tell you
something you didn’t already know about
your business, your customers or your
finances. Before big data can do any of
that, business leaders have to determine
what they want to know or what problem
they want to solve.
Denis Pombriant
Beagle Research Group
@denispombriant

4. What big data really represents for
businesses today is the opportunity
to make better decisions faster. A
data-driven organization is actually
open to what they can know with the
data.
Greg Ott

5. Confidential & Proprietary 6
I’ve just completed a yearlong project
to bring it all together and it’s yielding
new customer insights that will
enable us to identify new
opportunities and increase customer
traction and loyalty.
Grant Johnson,
Former CMO, Pegasystems
@grantejohnson1

6. Confidential & Proprietary 7
I think of big data as more of an
opportunity or maybe something that we
try to take a lot of advantage of. One of
the benefits that we have as a younger
company is that we were able to build a
very analytical culture from the ground
up and to really think about how we can
leverage all the data in our business to
make better decisions and to be more
profitable and agile.
Mike Volpe

7. Confidential & Proprietary 8

8. Confidential & Proprietary 9
opportunities

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To read more about how these
CMOs are capturing value from
big data, read the full report.
Get the insights now.
Image Credits: Aaron Harmon, Yuya
Tamai, Steven Jones, Emran Kissam, Laura
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