The Internet has completely changed the way companies market to you. Now corporations can use a seemingly infinitesimal number of websites to encourage you to buy their product or service. As a result, your online life is virtually dominated by digital marketing. SOS!
In this fun, interactive session, Leigh George, PhD, senior digital marketing strategist at R2integrated, will explore the impact of online marketing and how new technology allows corporations to target their messages to you like never before. She will give you a tour of digital marketing tactics in real-time, including Facebook ads, Facebook sponsored stories, ad retargeting, among others. Finally, you’ll get a chance to show off your digital marketing savvy by putting together an online marketing plan for the Girl Scouts!
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