Companies transcribing legal files often serve the legal departments of big brands.

1. Legal Transcription Companies for Advertisers in Legal Hurdles
Companies transcribing legal files often serve the legal departments of big brands.
Big brands are never far from litigation since advertising always comes under the
scanners of government agencies such as the Federal Trade Commission (FTC).
Aggrieved celebrities also join the battle and companies end up faced with expensive
lawsuits.
Such lawsuits and disputes involve a number of recordings including depositions
and witness testimonies that need to be transcribed. These involve transcription,
intensive proofing, editing and research, and should be ideally handled by
professionals who have the required expertise and experience in the industry.
Getting the legal work and procedural tasks outsourced saves time, effort and
resources for these companies and helps them focus on ways to deal with the hurdle.
If the association is with a good legal transcription outsourcing company, clients
stand to benefit from the services of highly qualified staff and best industry
practices. Moreover, the information entrusted is kept confidential throughout the
entire process.
Legal Challenges Looming in 2015
The year 2015 is sure to bring with it new legal challenges for advertisers. It
wouldn’t be difficult to remember the moves by the US Supreme Court in the
previous years to intervene in social media marketing schemes amidst privacy
concerns. So the New Year is sure to be the year of further tightened legislation in
relation to what marketers can do in their quest to either reinvent the Internet
marketing process or continue with earlier attempted schemes. This certainly could
be a tough and defining year – the culmination of all those legal wrangles and
consumer fears.
Consumer privacy rights are set to become a rising concern since government
agencies are looking to ensure these aren’t misused for the sake of marketing. At the
center of this effort is the Federal Trade Commission (FTC). The FTC’s ongoing battle
with Wyndham Hotels over data security is the perfect example. Its outcome is
anxiously awaited in 2015 as is the possibility of Congress bringing to effect new
privacy legislation. Companies would do well to keep their eyes and ears open to
any such legislation.
Facebook’s Anti Like-Gate Policy
Facebook’s change of policy in 2014 prohibiting marketers from requiring users to
“Like” the page in return for pictures, videos, apps or contests had put a spanner in
the works, though marketers had already begun to depart from that once common
tactic. Running promotions or conducting sweepstakes has therefore become more

2. difficult. Contests on social media will likely come under increasing scrutiny. FTC
again provides the example with its investigation into Cole Haan shoes’ Wandering
Sole content which was deemed to be product endorsement.
Confusion over Right and Wrong in Social Media
There is also the confusion about what’s right and what’s not when it comes to
marketing through the social media. The question of intellectual property comes up
especially since people always share stuff on the social networks. While people can
share and link on the social media platforms, brands and marketers have to be
cautious since there are privacy, trademark and copyright rules that apply.
Advertisers are always faced with uncertainty over what to share, what a hashtag
would imply, whether their efforts to communicate with people who have commented
positively about their products would be considered a breach of privacy, and whether
they can connect to potential customers out there. In 2014, a mere re-tweet of a
photo involving Katherine Heigl carrying a bag by Duane Reade brought about a $6
million lawsuit by the actress, which she eventually dropped following a settlement.
With companies bracing themselves for more possible legal adventures as they move
further into 2015, more outsourced legal transcription services would be essential for
streamlining the functioning of their legal departments. Transcription is provided
from any audio or video format within customized turnaround time. The transcription
is done into the required file format with accuracy ensured by strict quality control
measures.
Accurate legal transcripts are extremely useful to lawyers when they are researching
to win a case. These constitute a valuable database for research with numerous
pages of transcripts of testimony in different types of lawsuits including false
advertising and class action lawsuits.