Marketing Digital - La Maison Belle

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Leandro Rangel

Marketing

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Importance of media for this market, envolving characteristics, evolution and adjustments. This monograph examined the flyer as a communication tool for producers of alternative parties and nightclub owners. This type of marketing strategy in the world of nighttime entertainment was consolidated as a vehicle for dissemination. This project aimed to show the importance of media in this market, discussing its features, changes and adaptations. The method of research was done through interviews with people involved in the concepts, literature review and documentary research in several flyers. The observation of graphic pieces had an emphasis on their ability to use images to attract cognitive impact, considering among others the following results: responsiveness will be achieved as soon as this for people to spread the desired profile and that these codes are assimilated , the graphical representation must be obtained through studies, adding functionality to its composition and boldness, positioning it as a reference of the niche to which it belongs, the necessity of communication through the flyer, printed or virtual, is through the amount of diverse parties for different audiences, besides serving as markers urban spaces they delimit and sub-cultures, aiding in the effectiveness of choice. These data were shown with different models currently on the market ready, and are found in major world capitals as the city of Rio de Janeiro. Key words: Alternative media; Flyers; Targeted Marketing; Visual Comunication; Urbans tribes.

Night Flyer - The Night Entertainment Marketing

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The Flyer was consolidated as a ideal graphic piece for publishing of events, so the importance of this area is presented for this target group. This monograph examined the flyer as part graphical tool and alternative communication, with all the visual diversity to public holidays with eclectic festivities for producers and owners of nightclubs. This segment was consolidated in graphic design in the universe of evening entertainment as an ideal vehicle for dissemination of all types of events. Therefore, this project aims to show the importance and control of media in this market, discussing its features, production changes and adjustments to the public as intended. The method of research was done through interviews with professionals involved in the design concepts and graphic works, literature review and documentary research in several flyers. The observation of the layouts had emphasis on its ability to attract fliers to use images of the cognitive impact. The objectives of this study is to verify that the flyer will reach your target audience, analyzing the codes used to convey the message, based on the graphical representation in communications studies, present in part a composition that combines functionality and attraction, this means in reference position the niche to which it belongs, to demonstrate its use printed and virtual, to address the great diversity of parties for different audiences; justify their use as markers urban sub-cultures leading to different spaces, and ultimately help the public the effectiveness of choice. The need for communication through the flyer, with the natives and tourists, is demonstrated with different models arranged on the market today, being produced and distributed in the nightlife of the main capitals of the world, alongside those produced in Rio de Janeiro. Keywords: Alternative Media, Flyers, Marketing, Visual Communication, Urban tribes.

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