Social Media bullet points

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All the bullet point slides for my social media presentation. Consider these the speaker notes, there is a separate presentation (not posted) that has all the pictures/actual presentation slides

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  • relating to society: relating to human society and how it is organizedrelating to interaction of people: relating to the way in which people in groups behave and interact as in the social sciencesliving in a community: living or preferring to live as part of a community or colony rather than alone as in social insects such as antsoffering opportunity for interaction: allowing people to meet and interact with others in a friendly way as in a social clubrelating to human welfare: relating to human welfare and the organized welfare services that a community provides social servicesof rank in society: relating to or considered appropriate to a rank in society, especially the upper classessociable: tending to seek out the company of others ( informal ) a very social persongrowing in clumps: describes plants that grow in clumps or masses
  • Concentrating only on promotionA ONE WAY STREETImpersonalTrying to include EVERYONE in your networkTrying to exclude all but a few in your networkBusiness to business – it’s person to person
  • Act of linking computers: the act of linking computers so that users can exchange information or share access to a central store of informationPractice of gathering of contacts: the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunitiesAct of linking people: the act of linking people so that they can exchange information or share information, opportunities or advantages
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  • Social Media bullet points

    1. 1. Social? Networking?<br />What the heck is it?<br />Why do I care?<br />What can I use it for?<br />
    2. 2. Resource page<br />http://bit.ly/OS3Social<br />ldrake@os-cubed.com<br />www.os-cubed.com<br />Presenter: Lee Drake<br />Company: OS-Cubed, Inc.<br />
    3. 3. Our agenda for the day<br />Learn what social networking is (and isn’t)<br />An overview of the principle Social Networking tools<br />An overview of a few add-on tools<br />How do we apply Social Networking to solve problems<br />Using SM to recruit and retain employees<br />Pitfalls and problems to avoid<br />
    4. 4. Social – what it is<br />Encarta Dictionary defines social as:<br />relating to society<br />relating to interaction of people<br />living in a community<br />offering opportunity for interaction<br />relating to human welfare<br />of rank in society<br />sociable<br />growing in clumps<br />
    5. 5. Social – what it is not<br />Promotion<br />ONE WAY STREET<br />Impersonal<br />Include EVERYONE<br />Exclude all but a few<br />Business to business – it’s person to person<br />
    6. 6. Networking<br />Act of linking computers<br />Practice of gathering of contacts<br />Act of linking people<br />Creating genuine 2-way relationships within your network<br />
    7. 7. Networking – what it’s not<br />Blindly connecting people with the goal of having the largest possible network, it’s not about numbers, it’s about quality<br />Creating one way relationships<br />Blindly collecting contacts just to have them, without doing anything with them<br />Always asking for something without giving back<br />
    8. 8. Social networking definition<br />Building a network of mutually beneficial social connections between people<br />Creating a social group that shares common interests and goals.<br />
    9. 9. So why do it?<br />Extend your network to a wider and more targeted set of social connections<br />Create deeper relationships with your current customers<br />Create deeper relationships with your potential customers<br />Create deeper relationships with your employees and co-workers<br />
    10. 10. Principal social media sites<br />Twitter – public instant messaging<br />Facebook – where friends go to share<br />LinkedIn – professional work-related networking<br />MySpace – Teens and music area<br />Blogs – News and opinions from anyone with a keyboard<br />Ning – create your own social network site<br />Youtube – social media using video<br />
    11. 11. Twitter<br />The instant messaging of social media<br />Trending topics, huge volume, tagging – keep current on your demographics concerns<br />Can be very time consuming – need tools to filter<br />Can create very deep and lasting relationships<br />“Reactionary” nature of medium requires careful management of message<br />
    12. 12. Facebook<br />HR best practices recommend keeping employee’s personal lives at a distance from work, be careful not to “overshare” or “overspy”<br />A gold-mine for prospect research for potential employees<br />The nature of the media makes it very personal<br />Can be used as a messaging platform<br />Remember it’s two way. Might want to purge those pictures of binge drinking at college<br />
    13. 13. Linked In<br />A more controlled, professional environment<br />Key resource for researching potential employees, but be careful. Don’t discriminate based on info found in SM tools.<br />Can be used to increase connections through groups<br />Less likely to contain personal information or updates than facebook<br />Easy to control your connections and keep the quality connections<br />Less easy than other media to use as a messaging platform<br />
    14. 14. MySpace<br />Very “uncontrolled” media<br />Popular with teens, anonymous users, and music lovers<br />Not a great place for a business presence, unless that is a principal demographic you address<br />Has most of the popular social media tools<br />
    15. 15. Blogs<br />A way to communicate and promote your culture, company views, and political positions<br />Generally considered to be one-way initially, then adding in comments makes it a two way communications platform<br />Must respond to comments, link to and from other blogs for maximum effect<br />Be clear about blog sponsor, whether something is news, opinion or both<br />Use other social media to drive traffic to blog – blog to drive traffic to website<br />If allowing employees to edit – be sure you have a strong blog and social media policy before allowing employees to blog about or from within the company<br />
    16. 16. Ning<br />Create your own, freebie social media site.<br />Has all the basic social media components, registration, blog, events, “Wall or comments”<br />Free to create, free to join, free to run. Funded by advertising<br />Not a replacement for a corporate presence, but great for NFPs or small social groups<br />
    17. 17. YouTube<br />Adds video to the sharing experience<br />Creates a way for people to interact and experience multi-media together<br />Viral videos (frequently funny or amusing) can do wonders to promote your culture or image<br />Great way to show the world your culture or working environment<br />Less interactive than other media – but still valuable as a tool in the toolbelt<br />Be sure you have a strong SM policy in place for what is appropriate in your work environment<br />
    18. 18. Social media vocabulary <br />Post – the act of writing something publicly<br />Wall – where your posts appear<br />Tweet – a short 140 character post on Twitter<br />ReTweet or RePost – publicizing and attributing someone’s post by quoting or reposting it<br />Reply or comment – posting your opinion or additional information about someone else’s post<br />Message – sending a private message through an SM site<br />Profile – a description of who you are<br />Crosslink – posting links to your posts on other people’s posts as replies or comments, or referring to another post in your own<br />
    19. 19. Add on tools<br />Tools can be used to<br />Assist in the filtering of data<br />Consolidate information from multiple platforms<br />Allow you to monitor your brand on the internet<br />Assist in creating cross links between multiple Social media presences – improving SEO and inter-connectivity<br />Ease the use burden and reduce the time consumed to monitor and use Social Media<br />
    20. 20. Popular SM Tools<br />Twitter and cross platform tools<br />Tweetdeck, Twirl, Seesmic<br />Tweetgrid, Hootsuite, <br />Tweetie (Mac) <br />Twitterfox (Firefox plugin)<br />Mobile twitter apps<br />Tweetie<br />Echophon<br />TinyTwitter<br />Ubertwitter<br />
    21. 21. Popular SM Tools<br />Feed consolidation tools<br />Friendfeed (Feed consolidator)<br />Stumbleupon, DIGG, Del.icio.us (Link consolidator)<br />Technorati (Link and blog rating and indexing)<br />ping.fm (Multiple SM Platform poster)<br />blip.fm (Music sharing service)<br />
    22. 22. Popular SM Tools<br />Link shorteners/statistical trackers<br />Tinyurl<br />budurl<br />bit.ly<br />ow.ly<br />
    23. 23. Popular SM Tools<br />Media tools<br />Twitpic (photos)<br />Brightkite (locations)<br />Twitvid.com (Short Video)<br />Picnik (online Photo editor)<br />Animoto (online slideshow and movie maker)<br />
    24. 24. Popular SM Tools<br />Brand monitoring<br />Techrigy SM2 (“Fremium” media monitoring tool)<br />FiltrboxG2 (“Freemium” media monitoring tool)<br />
    25. 25. Problems SM can help with<br />Creating deeper customer loyalty<br />Creating deeper employee loyalty<br />Communicating your culture or message to existing or new connections<br />Helping to improve internal culture of collaboration<br />Reacting swiftly to negative and positive press<br />Testing ideas and crowdsourcing responses<br />Meeting new and interesting people<br />Connecting and collaborating with others in your field<br />
    26. 26. What can’t you do with SM?<br />View it as a traditional push advertising media. People unfollow spam fast.<br />Fix a bad product or service reputation – you can’t put lipstick on a pig<br />Work if you don’t put time into it – SM is a commitment to be more connected<br />Have a bot run your social media connection. It has to be a human. Really.<br />
    27. 27. Important HR applications of SM<br />Recruiting<br />Find potential employees, for free<br />Get referrals from your network<br />Check on potential employees work history<br />Develop a deeper understanding of potential employees<br />Examine SM activity for culture fit with your organization<br />
    28. 28. Important HR applications of SM<br />Retention/loyalty<br />Be genuinely concerned and interested in employee’s personal goals and challenges<br />Keep tabs on employee satisfaction – without issuing surveys<br />Use internal social media tools to promote internal collaboration and cooperation<br />Help to shape company culture through targeted SM, and help a leader communicate company values<br />
    29. 29. Pitfalls and problems<br />Time wasting<br />Limit the time you spend actually logged into SM unless it is your full time job, early morning, post lunch and late day are best times<br />Use tools to filter irrelevant or uninteresting data or people<br />Don’t follow everyone – Dunbar’s rule<br />Use consolidation applications to monitor more than one outlet at a time<br />There is a learning curve to using it correctly<br />
    30. 30. Pitfalls and Problems<br />Legal issues<br />Be sure that what you tweet/post as an agent of your company is consistent with corporate policy, and the law<br />Be very careful about public censure, criticism or “flaming” <br />You personally as well as the company can be held responsible for fraudulent or defamatory posts<br />If your employees tweet/facebook/use SM from work you could become entangled in their lawsuit<br />You must be aware of discrimination laws if using SM in an HR context.<br />
    31. 31. Pitfalls and problems<br />Employee productivity<br />Must have a clear employee SM use policy<br />Should control what and which employees are allowed to post while on company time about the company<br />Should monitor what employees post while not on company time<br />Having a clear set of guidelines both helps prevent problems, and allows you to take action if problems crop up<br />Remember that some web-based SM sites are vulnerable to phishing and infections, be sure you have appropriate virus and spyware protection<br />
    32. 32. Pitfalls and problems<br />When not to tweet/blog<br />Unhappy or upset – give it 24 hours, then post<br />In a crisis or rising situation, without thinking through the consequences of your post<br />When it’s irrelevant to your demographic<br />More than 1/2 - 1 hour per day<br />When no one is listening (2am tweets)<br />
    33. 33. Other issues<br />Each person and company presence must find their own privacy comfort level<br />Be sure to assess carefully if your comfort level is higher than your demographic (over sharing can be bad)<br />The signal to noise ratio is very low in SM – must find ways to filter the noise<br />
    34. 34. Exercises<br />Create/post to a twitter account, and follow everyone else in the room<br />Create a facebook page (if you don’t already have one)<br />Create a linked in profile (if you don’t already have one)<br />Tweetdeck demo<br />SM2 demo<br />
    35. 35. It takes a social network to build a powerpoint<br />The following people on twitter helped me with this presentation:<br />@jeremyb, @tweetreports, @bluewavemedia, @techrigy, @rsisk101, @MichaelFraietta, @Breroz, @stevenschlagel, @pfrigerio, @efr0702, @aschreiber, @themarketingguy, @chocol8_lvr, @dougmcsorley, @blfarris, @aaronnewman, @skeeterharris, @birdbathbuzz, @nikiblack<br />
    36. 36. Resource page<br />http://bit.ly/OS3Social<br />ldrake@os-cubed.com<br />www.os-cubed.com<br />

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