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LBi_IAB social media event_080710

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LBi UK
LBi UK

Being the Hostess or Host with the Mostess – The Importance of Social Community Management

BusinessTechnology
1 of 26
 
Being an effective Community Manager is like being a gracious, hostess (or host)...
 
As organisations launch platforms to engage in collaborative conversations with individuals (consumers) Managing the community becomes one of the most important levers for success.
Think…
 
 
The Host/ess with the Mostess ,[object Object],[object Object],[object Object]
 
 
Welcome! ,[object Object],[object Object],[object Object]
Stop Talking about Yourself! ,[object Object],[object Object],[object Object]
Smile! You’re online. ,[object Object],[object Object],[object Object]
Watch Your Tone Mr! ,[object Object],[object Object],[object Object]
[object Object],[object Object]
 
 
Pay attention, I’m speaking. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What’s your name and where do you come from? ,[object Object],[object Object],[object Object]
Bob, here, is from Scunthorpe ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
It’s the person behind the name ,[object Object],[object Object],[object Object],[object Object]
“ I’m not from Marketing you know.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

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LBi_IAB social media event_080710

Editor's Notes

  1. Plan to embed these four elements into your overall management strategy.
  2. Sustainable communities require strong management Plan to embed these four elements into your overall management strategy.
  3. The "Social Butterfly"-The importance of engaging. Social etiquette. Watching your tone. To be credible
  4. The marketing and PR approach to social networks and communities is often to push out brand messages and assume the members want to hear all about it.