Enhancing search with
Augmented Reality
#DPAconf
Ivo van Barneveld
Layar
vrijdag 19 november 2010
Layar brings impactful augmented reality
experiences into people’s everyday lives
vrijdag 19 november 2010
Enhanced search
=
Where is ...?
vrijdag 19 november 2010
vrijdag 19 november 2010
We want to move people with Augmented Reality
vrijdag 19 november 2010
Augmented Reality
Technology
=
vrijdag 19 november 2010
Augmented Reality
Content
=
vrijdag 19 november 2010
http://www.youtube.com/watch?v=b64_16K2e08
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://m.layar.co...
Test
Search
Discover
Make
Review
Like
New
Trending
Create
PublishReport
Play
FindFeatured
Popular
Open
Share
vrijdag 19 no...
What does Layar do?
vrijdag 19 november 2010
Brands,
publishers
Developers,
agencies
Layar End user
Content Layers
Distribution
Search &
Discovery
The Layar ecosystem
...
Brands,
publishers
Developers,
agencies
Layar End user
Content Layers
Distribution
Search &
Discovery
The Layar ecosystem
...
Layar Partner Network
> 40 Layar Partners worldwide
vrijdag 19 november 2010
Layar Distribution
available available available
Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turki...
© 2010, Layar B.V.
vrijdag 19 november 2010
3Games
EducationBusiness Social
Commerce Art
What does Layar play?
vrijdag 19 november 2010
Art
vrijdag 19 november 2010
Uninvited Art exhibition, MoMA
vrijdag 19 november 2010
VPAP
vrijdag 19 november 2010
Stedelijk Museum
vrijdag 19 november 2010
Games
vrijdag 19 november 2010
ARcade
http://www.hpsc.fr/
vrijdag 19 november 2010
3D Maze by HPSC
http://www.hpsc.fr/
vrijdag 19 november 2010
Information Services
vrijdag 19 november 2010
Quake information
http://livespot.com.au/
vrijdag 19 november 2010
© 2010, Layar B.V.
Amsterdam Fire Brigade
vrijdag 19 november 2010
Quiznos
http://www.hoppala-agency.com/&http://winvolve.com/
vrijdag 19 november 2010
Social
vrijdag 19 november 2010
Foursquare
http://www.tabworldmedia.com
vrijdag 19 november 2010
Tweeps
http://www.tabworldmedia.com
vrijdag 19 november 2010
© 2010, Layar B.V.
Rolling Stones
http://www.augmentreality.co.uk/
vrijdag 19 november 2010
Education
vrijdag 19 november 2010
WTC
vrijdag 19 november 2010
Berlin wall
http://www.hoppala-agency.com/
vrijdag 19 november 2010
NAI
vrijdag 19 november 2010
Commerce
vrijdag 19 november 2010
V-Commerce
http://www.hpsc.fr/
vrijdag 19 november 2010
Launched in June 2009
Based in Amsterdam
VC funded
40 people (yes, we are hiring!)
About Layar
vrijdag 19 november 2010
Layar brings impactful augmented reality
experiences into people’s everyday lives
vrijdag 19 november 2010
Thank you
ivo@layar.com
@brnvld
vrijdag 19 november 2010
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Layar

  1. 1. Enhancing search with Augmented Reality #DPAconf Ivo van Barneveld Layar vrijdag 19 november 2010
  2. 2. Layar brings impactful augmented reality experiences into people’s everyday lives vrijdag 19 november 2010
  3. 3. Enhanced search = Where is ...? vrijdag 19 november 2010
  4. 4. vrijdag 19 november 2010
  5. 5. We want to move people with Augmented Reality vrijdag 19 november 2010
  6. 6. Augmented Reality Technology = vrijdag 19 november 2010
  7. 7. Augmented Reality Content = vrijdag 19 november 2010
  8. 8. http://www.youtube.com/watch?v=b64_16K2e08 http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde It’s about playing content... http://www.bbc.co.uk/news/technology-11743524 vrijdag 19 november 2010
  9. 9. Test Search Discover Make Review Like New Trending Create PublishReport Play FindFeatured Popular Open Share vrijdag 19 november 2010
  10. 10. What does Layar do? vrijdag 19 november 2010
  11. 11. Brands, publishers Developers, agencies Layar End user Content Layers Distribution Search & Discovery The Layar ecosystem vrijdag 19 november 2010
  12. 12. Brands, publishers Developers, agencies Layar End user Content Layers Distribution Search & Discovery The Layar ecosystem 1,000s of developers 1,500 published layers 1,000,000 active users vrijdag 19 november 2010
  13. 13. Layar Partner Network > 40 Layar Partners worldwide vrijdag 19 november 2010
  14. 14. Layar Distribution available available available Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian in development vrijdag 19 november 2010
  15. 15. © 2010, Layar B.V. vrijdag 19 november 2010
  16. 16. 3Games EducationBusiness Social Commerce Art What does Layar play? vrijdag 19 november 2010
  17. 17. Art vrijdag 19 november 2010
  18. 18. Uninvited Art exhibition, MoMA vrijdag 19 november 2010
  19. 19. VPAP vrijdag 19 november 2010
  20. 20. Stedelijk Museum vrijdag 19 november 2010
  21. 21. Games vrijdag 19 november 2010
  22. 22. ARcade http://www.hpsc.fr/ vrijdag 19 november 2010
  23. 23. 3D Maze by HPSC http://www.hpsc.fr/ vrijdag 19 november 2010
  24. 24. Information Services vrijdag 19 november 2010
  25. 25. Quake information http://livespot.com.au/ vrijdag 19 november 2010
  26. 26. © 2010, Layar B.V. Amsterdam Fire Brigade vrijdag 19 november 2010
  27. 27. Quiznos http://www.hoppala-agency.com/&http://winvolve.com/ vrijdag 19 november 2010
  28. 28. Social vrijdag 19 november 2010
  29. 29. Foursquare http://www.tabworldmedia.com vrijdag 19 november 2010
  30. 30. Tweeps http://www.tabworldmedia.com vrijdag 19 november 2010
  31. 31. © 2010, Layar B.V. Rolling Stones http://www.augmentreality.co.uk/ vrijdag 19 november 2010
  32. 32. Education vrijdag 19 november 2010
  33. 33. WTC vrijdag 19 november 2010
  34. 34. Berlin wall http://www.hoppala-agency.com/ vrijdag 19 november 2010
  35. 35. NAI vrijdag 19 november 2010
  36. 36. Commerce vrijdag 19 november 2010
  37. 37. V-Commerce http://www.hpsc.fr/ vrijdag 19 november 2010
  38. 38. Launched in June 2009 Based in Amsterdam VC funded 40 people (yes, we are hiring!) About Layar vrijdag 19 november 2010
  39. 39. Layar brings impactful augmented reality experiences into people’s everyday lives vrijdag 19 november 2010
  40. 40. Thank you ivo@layar.com @brnvld vrijdag 19 november 2010
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