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  • 1. Enhancing search with Augmented Reality #DPAconf Ivo van Barneveld Layar vrijdag 19 november 2010
  • 2. Layar brings impactful augmented reality experiences into people’s everyday lives vrijdag 19 november 2010
  • 3. Enhanced search = Where is ...? vrijdag 19 november 2010
  • 4. vrijdag 19 november 2010
  • 5. We want to move people with Augmented Reality vrijdag 19 november 2010
  • 6. Augmented Reality = Technology vrijdag 19 november 2010
  • 7. Augmented Reality = Content vrijdag 19 november 2010
  • 8. It’s about playing content... http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08 http://www.bbc.co.uk/news/technology-11743524 vrijdag 19 november 2010
  • 9. Test Discover Featured Find Share Popular Make Trending Report Publish Open Like Create Review Search Play New vrijdag 19 november 2010
  • 10. What does Layar do? vrijdag 19 november 2010
  • 11. The Layar ecosystem Distribution Content Layers Brands, Developers, Layar End user publishers agencies Search & Discovery vrijdag 19 november 2010
  • 12. The Layar ecosystem Distribution Content Layers Brands, Developers, Layar End user publishers agencies Search & Discovery 1,000s of developers 1,500 published layers 1,000,000 active users vrijdag 19 november 2010
  • 13. Layar Partner Network > 40 Layar Partners worldwide vrijdag 19 november 2010
  • 14. Layar Distribution available available available in development Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian vrijdag 19 november 2010
  • 15. © 2010, Layar B.V. vrijdag 19 november 2010
  • 16. Business Social Education What does Layar play? Games Commerce Art 3 vrijdag 19 november 2010
  • 17. Art vrijdag 19 november 2010
  • 18. Uninvited Art exhibition, MoMA vrijdag 19 november 2010
  • 19. VPAP vrijdag 19 november 2010
  • 20. Stedelijk Museum vrijdag 19 november 2010
  • 21. Games vrijdag 19 november 2010
  • 22. http://www.hpsc.fr/ ARcade vrijdag 19 november 2010
  • 23. 3D Maze by HPSC http://www.hpsc.fr/ vrijdag 19 november 2010
  • 24. Information Services vrijdag 19 november 2010
  • 25. Quake information http://livespot.com.au/ vrijdag 19 november 2010
  • 26. Amsterdam Fire Brigade © 2010, Layar B.V. vrijdag 19 november 2010
  • 27. vrijdag 19 november 2010 Quiznos http://www.hoppala-agency.com/& http://winvolve.com/
  • 28. Social vrijdag 19 november 2010
  • 29. Foursquare http://www.tabworldmedia.com vrijdag 19 november 2010
  • 30. Tweeps http://www.tabworldmedia.com vrijdag 19 november 2010
  • 31. Rolling Stones http://www.augmentreality.co.uk/ © 2010, Layar B.V. vrijdag 19 november 2010
  • 32. Education vrijdag 19 november 2010
  • 33. WTC vrijdag 19 november 2010
  • 34. Berlin wall http://www.hoppala-agency.com/ vrijdag 19 november 2010
  • 35. NAI vrijdag 19 november 2010
  • 36. Commerce vrijdag 19 november 2010
  • 37. V-Commerce http://www.hpsc.fr/ vrijdag 19 november 2010
  • 38. About Layar Launched in June 2009 Based in Amsterdam VC funded 40 people (yes, we are hiring!) vrijdag 19 november 2010
  • 39. Layar brings impactful augmented reality experiences into people’s everyday lives vrijdag 19 november 2010
  • 40. Thank you ivo@layar.com @brnvld vrijdag 19 november 2010