BrightRoll unveiled “The Most Interesting Media Buyer in the World” during a recent iMedia agency summit. This presentation given by CEO Tod Sacerdoti highlighted the digital video industry in 2011 while looking ahead to 2012. To keep the session fun and irreverent, BrightRoll paid homage to the iconic Dos Equis character known only as “The Most Interesting Man in the World.” The BrightRoll character shared pithy quotes about the world of the digital media buyer. For more of what makes this media man most interesting, check out this recent video footage at www.youtube.com/brightroll complete with more notable quotes from the man himself.

3. About
BrightRoll
SCALE
TECHNOLOGY
RESEARCH

4. About
BrightRoll
SCALE
• #1 video network
 110M (US) / 160M (global) uniques
 3.6B online / 600M mobile pre-roll impressions per month

5. About
BrightRoll
TECHNOLOGY
• BRIQ: 5 years of video ad platform development
• BRX: 100+ networks use our exchange to run video

6. About
BrightRoll
RESEARCH
• Over 360+ research reports conducted annually
• New offerings including BluePrints & custom analytics

8. 1. Increased Reach
2. More Sophisticated Buying
3. Publishers vs. Aggregators

10. Reach Was Solved!
• Video ad volume is greater
than video content
• 7+ B total US monthly
video ad impressions

12. 14 Top 10 Online Publishers vs. Aggregators
Total Ad Videos Served (billions)
13 12.7
12
11
11 10.7
10.4
10
10
9.2
Aggregators
9 • BrightRoll
• Tremor Video
8 7.4 • Adap.tv
7.2
Publishers
7 • Hulu
• MTV Networks Online
6 • MTVN Tribes
Q4 '10 Q1 '11 Q2 '11 Q3 '11

14. BrightRoll VideoRank: 5X performance, a mere 4% increase in cost
• 38% more likely to complete
• 586% more likely to click through
• 565% more likely to roll over

16. 2012 Trends
1. Growth of Platforms
2. Maturity of Audience Buying
3. Online & Mobile Become One
4. Research = Performance

18. Technology
Platforms
• RTB
• Data & Measurement
Integration
• Optimization

20. Audience
Buying
Grows
• BrightRoll ShopperConnect – NielsenCatalina Solutions
• BrightRoll TAG – the first audience guarantee

22. Mobile is Digital
and Massive
INVENTORY
• Rise of non-traditional inventory sources
AD UNITS
• Interactive pre-roll
RESEARCH
• Proving the value of the media

24. • BrightRoll Client Dashboard
• BrightRoll Video BluePrint

25. Manages 3.6 billion video ads, representing
1 out of every 2 US video ads monthly
Generates 600 million mobile pre-roll video
impressions monthly
Conducts 360 advertising research reports
annually

26. The world’s largest
video advertising network.
Reaching more than 160 million monthly unique
viewers globally, BrightRoll enables advertisers to
execute smart digital campaigns across a massive
pool of web and mobile inventory.
Proprietary technology, full site disclosure, detailed
reporting and flexible targeting provides brands and
their agencies with the reach, frequency and
scalability to achieve campaign goals.