Knowing where to focus your attention is important when trying to increase your sales. That way you can create real strategy to move forward and not just crisis manage your turnover. This presentation is aimed at spa and salon owners and managers to help them grow their turnover by at least 10% in the next 6 months.

1. Increasing Sales in Spa
Top Tips to increase by 10% in next 6 months
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

2. To grow sales its
important to
consider and
measure these
aspects of your
business.
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

3. What are your top 10 revenue generating services?
What are your top 10 most profitable services?
What are your top 10 revenue generating products?
What are your top 10 most profitable products?
What services and products aren’t you selling from
these lists?
What is your average transactional value (ATV)?
What is your average room occupancy/utilisation?
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

4. Who is your ideal customer?
Who are your top 20 revenue generating customers?
Who are your top 20 most frequent customers?
Who has more than one service every time they
visit?
Who has referred the most people to you?
Who hasn’t visited you in the last 3, 6 and 12
months?
Whose value to the salon has increased this year?
Who is your top performing staff member?
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

5. When are your busiest – days, weeks, months?
When do clients visit the spa most - time of day?
Where do your clients live and work?
When are your most profitable treatments likely to
be wanted?
Where do you have your retail situated?
When does client get products/services
recommended to them?
When does a client rebook?
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

6. How do you currently promote to existing clients?
How can your client book with you?
How often out of 10 does a client purchase?
How often do you email/text your clients?
How often do you call clients to see how they got on
with their products?
How often do you thank your clients and team?
How easy is it to buy or rebuy from you?
How do you measure your effectiveness?
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Performance | Strategy | Mentor

7. Why should a client do business with you?
Why are you selling to each client?
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Performance | Strategy | Mentor

8. Measure these aspects and aim to focus on
developing your business strategy around this.
It is vital to know WHY you are doing what you are
doing, so that the sale is done for the right reason
and not just to hit a target.
Ensure that you have the right people to achieve
your strategy.
Watch your revenue grow.
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor

9. For more information on how to accurately measure
these parts of your business, contact us.
To ensure that you have the best and most motivated
people in your team, speak to us.
In Flow International is a specialist Performance Management,
Training & Mentoring Company focusing on Spas and Salons
primarily. We drive your business through increasing client and
employee retention, employee engagement and improving
profitability.
W: www.inflowint.com E: info@inflowint.com
T: +44 1908 373 104
IN FLOW INTERNATIONAL
Performance | Strategy | Mentor