Laura Massobrio

Milan Area, Italy Italy

Senior Business Consultant, IBM Interactive experience at IBM

Apparel / Fashion

I have 15 years experience as senior consultant in IBM. My core competences are social business, multichannel customer experience management, knowledge management, on line marketing & communication, change management and project management. Actually I'm working in IBM interactive experience helping customers in defining their social business strategy Specialties: Expert in: - strategic marketing - multichannel customer experience management - client business environment analysis - knowledge management - client organization and processes analysis and design - change management - on line marketing & communication