This is a compilation of content writing tips for engaging users from the best of writers who understand the online world!

1. Tips for writing engaging
content
Engaging Users

2. Finding Inspiration for writing
• Reading blogs
• Reading newspapers
• Reading news websites
• Social media / social network
• Magazines and novels
Check this out
31 ways to find inspiration for writing

3. Content Research – How to get the
content?
• From the customers
• Using keyword research tools
E.g. -
https://adwords.google.com/select/Keywo
rdToolExternal
• From Competitors sites - sitemaps
• Using tools like Google Alerts for the
category specific keywords to find the
latest updates.

4. SEO site structure example

5. Create an engaging opener
Dive right in and start talking to the reader. Don’t
start with facts. I often like to start by telling what
prompted me to write a particular piece.
Sometimes I start off as if the conversation has
already started.
E.g.
1.Do You Write From Your Heart ?
2.7 Can't-Miss Ways To Kick-Start The Writing Habit
3.20 Places to Find Online Courses for Writers
4.Pure Silk Blouses – 30 Percent Off

6. Catchy headlines
• Fresh Bait Works Best
Source
How to write headlines that work

7. Add vivid details wherever
relevant -
Creating a scene – through the content
Don’t overdo it, but sometimes creating a
scene helps hook people and draw them
in. Be specific – name specific items;
avoid use of the words “things” “bad”
“good” – stretch yourself to find more
engaging details. Remember the five
sense as you write and try to appeal to as
many of them that are logical.

8. Few more guidelines
Focus on benefits –
What are the goals?
What does the reader hope to accomplish?
What problem does he or she want
resolved?
What solution does the visitor seek?

9. Use Active language -
Here’s how to gauge whether or not your
sentences are passive – count how many
times you use the words “was, were, had
been, is, or are” – too many may signal
passive voice. Try to replace them with more
accurate active verbs. That will add energy
and life to your post.
Example -
Instead of “the other day I was writing a post…”
say, “the other day I wrote a post…”
Instead of “we were thinking about moving,

10. Remix clichés for hint of the
unexpected -
Instead of digging into your usual bag of clichés, try
changing things up. Play around with words. See
if you can come up with something fresh.
Instead of writing, “I’m starving to death…”
write, “I’m so hungry, even the Grim Reaper looks
delicious …”
Instead of writing, “I’m tired as a dog…”
write, “If I was any more tired, someone might
have to put a leash around my collar…”
I know these might not be the best or the funniest,
but at least they aren’t the same old thing – they
wake up the senses because they are

11. Tie it all together – A good
conclusion
Don’t just end a post abruptly, tie everything
together neatly with a quick 2 – 3
sentence conclusion. An easy way to do
this is to think about what each of your
points had in common – or – how your
readers could apply them. Or you could
end with a question (like I did) that helps
your readers think and come to a
conclusion of their own.

12. Conclusion
What writing tricks do you use to make sure
your content is fun and engaging?

13. Other Important points
• Five Grammatical Errors that Make You Look Dumb
• 15 practical tips for better writing
• 6 foreign expressions you should know
• 8 proofreading tips and techniques