Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What is Content Strategy?
Straight from the Thought Leaders’ Mouths
I was recently in Seattle at an awesome event run by
Misty Weaver (@meaningmeasure) and it occurred to me
that no one has ...
“Content strategy plans for the
creation, delivery, and
governance of useful, usable
content. “
Kristina Halvorson’s Defin...
“Repeatable system that defines
the entire editorial content
development process for a
website development project.“
Richa...
“Using words and data to create
unambiguous content that
supports meaningful,
interactive experiences.“
Rachel Lovinger’s ...
“Content strategy deals with the planning aspects of
managing content throughout its lifecycle, and includes
aligning cont...
“Planning for the creation,
aggregation, delivery, and
useful governance of useful,
usable, and appropriate
content in an ...
“Content strategy is just
content planning. “
www.ahamediagroup.com 8
Elizabeth McGuane’s Definition
Elizabeth
McGuane
“Provide the right content, for
the right people, in the right
place, at the right time. “
Meghan Casey’s Definition
Megha...
The Content Strategy Lifecycle
www.ahamediagroup.com 10
The Content Strategy Lifecycle
Erin
Scime
www.ahamediagroup.com 11
Ahava Leibtag’s CS Lifecycle
Ahava
Leibtag
www.ahamediagroup.com 12
IBM’s Model
www.ahamediagroup.com 13
Brain Traffic’s Model
www.ahamediagroup.com 14
Where do content strategists come
from?
Richard
Ingram
www.ahamediagroup.com 15
I wrote a whole book about content strategy. Well, really
about content, but it heavily stars content strategy.
Buy it now...
And I talk about it to Content Strategy
Meetups in person or on Skype.
www.ahamediagroup.com 17
Ahava Leibtag
Aha Media Group, LLC
ahava@ahamediagroup.com
301-452-5331
@ahavaL
Ahavaleibtag
Thank you!
www.ahamediagroup....
Upcoming SlideShare
Loading in …5
×

What is Content Strategy?

3,677 views

Published on

There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. Here are a few definitions for content strategy.

Published in: Internet, Marketing
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Ahava, My definition has three parts:
    1. A strategic statement tying content to business goals and user needs
    2. Defining the who, what, when, where, why, and how of publishing content online
    3. The people, processes, and power to execute #1 and #2.

    Kevin Nichols of Sapient also has a great definition:
    Getting the right content to the right user at the right time
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

What is Content Strategy?

  1. 1. What is Content Strategy? Straight from the Thought Leaders’ Mouths
  2. 2. I was recently in Seattle at an awesome event run by Misty Weaver (@meaningmeasure) and it occurred to me that no one has ever put all the definitions for content strategy in one place. (At least not that I know of.) So please enjoy and if you have any to add, let me know! (@ahavaL) The Inspiration for this Slideshow www.ahamediagroup.com 2
  3. 3. “Content strategy plans for the creation, delivery, and governance of useful, usable content. “ Kristina Halvorson’s Definition Kristina Halvorson www.ahamediagroup.com 3
  4. 4. “Repeatable system that defines the entire editorial content development process for a website development project.“ Richard Sheffield’s Definition www.ahamediagroup.com 4 Richard Sheffield
  5. 5. “Using words and data to create unambiguous content that supports meaningful, interactive experiences.“ Rachel Lovinger’s Definition Rachel Lovinger www.ahamediagroup.com 5
  6. 6. “Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective.” www.ahamediagroup.com 6 Rahel Bailie’s Definition Rahel Bailie
  7. 7. “Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience. “ www.ahamediagroup.com 7 Margot Bloomstein’s Definition Margot Bloomstein
  8. 8. “Content strategy is just content planning. “ www.ahamediagroup.com 8 Elizabeth McGuane’s Definition Elizabeth McGuane
  9. 9. “Provide the right content, for the right people, in the right place, at the right time. “ Meghan Casey’s Definition Meghan Casey www.ahamediagroup.com 9
  10. 10. The Content Strategy Lifecycle www.ahamediagroup.com 10
  11. 11. The Content Strategy Lifecycle Erin Scime www.ahamediagroup.com 11
  12. 12. Ahava Leibtag’s CS Lifecycle Ahava Leibtag www.ahamediagroup.com 12
  13. 13. IBM’s Model www.ahamediagroup.com 13
  14. 14. Brain Traffic’s Model www.ahamediagroup.com 14
  15. 15. Where do content strategists come from? Richard Ingram www.ahamediagroup.com 15
  16. 16. I wrote a whole book about content strategy. Well, really about content, but it heavily stars content strategy. Buy it now! http://goo.gl/epNTg1 www.ahamediagroup.com 16
  17. 17. And I talk about it to Content Strategy Meetups in person or on Skype. www.ahamediagroup.com 17
  18. 18. Ahava Leibtag Aha Media Group, LLC ahava@ahamediagroup.com 301-452-5331 @ahavaL Ahavaleibtag Thank you! www.ahamediagroup.com 18

×