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Transforming Output Into Customer Communication
I gave this presentation at Xplor 2010 (http://www.xplor.org/xdu2010).
Document output management is often seen as an extra cost and a necessary evil. However, the value and necessity of documents is increasing and rightly will become customer communication management. Organizations can optimize customer communication by combining all output streams and producing multi-channel transactions.
Learn why output management must become business managed instead of an IT or mailroom process. By capturing, manipulating and managing output streams and channels based on information in CRM, more expensive changes to legacy systems can be avoided without a sacrifice of functionality and solutions exist in the market place that can integrate CRM and output management.
Discussion topics include:
CRM must play a role in output management
SOA might solve your problems but at a high cost
Solutions exist in the market place that can integrate CRM and output management
Transformeer output naar klant communicatie
Watch me give this presentation in Dutch at: Document Creation & Output Management, November 10th 2012. http://www.smartcompanies.nl/informatielogistiek/van-document-creation-naar-klantcommunicatie.aspx
Recommended
Transforming Output Into Customer Communication
I gave this presentation at Xplor 2010 (http://www.xplor.org/xdu2010).
Document output management is often seen as an extra cost and a necessary evil. However, the value and necessity of documents is increasing and rightly will become customer communication management. Organizations can optimize customer communication by combining all output streams and producing multi-channel transactions.
Learn why output management must become business managed instead of an IT or mailroom process. By capturing, manipulating and managing output streams and channels based on information in CRM, more expensive changes to legacy systems can be avoided without a sacrifice of functionality and solutions exist in the market place that can integrate CRM and output management.
Discussion topics include:
CRM must play a role in output management
SOA might solve your problems but at a high cost
Solutions exist in the market place that can integrate CRM and output management
Transformeer output naar klant communicatie
Watch me give this presentation in Dutch at: Document Creation & Output Management, November 10th 2012. http://www.smartcompanies.nl/informatielogistiek/van-document-creation-naar-klantcommunicatie.aspx
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