Interactive Marketing for Scholarly Publishers

Interactive Publishing Kristen Fisher Ratan HighWire Press

Moving Publishing Past the Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Level: Identify Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tactical Level: Pick Your Weapons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Warning! The following examples are completely fictitious. Any similarity to existing or planned campaigns is coincidental, lucky or just plain spooky.

Increasing usage for current subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1

Contents RESEARCH ARTICLES: Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? Outbreaks of Avian Influenza A (H5N1) in Asia Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans MEDICAL NEWS & PERSPECTIVES: Drug, Vaccine Research Target Avian Flu BOOK AND MEDIA REVIEWS: Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality MULTIMEDIA: Avian Flu Update from Russ Lopez More  LEARN MORE Sign up for RSS/alerts On Avian Flu NOW! Find out How to Subscribe To The Avian Flu Collection Avian Flu Special Collection GO Post Code Map likely spread of Avian Flu in your region

Widgets: Marketing and Dissemination Tools

Using Widgets and Ads 1. Is Exposure to Sick or Dead Poultry Associated With Flulike Illness? 2. Outbreaks of Avian Influenza A (H5N1) in Asia 3. Update: Isolation of Avian Influenza A(H5N1) Viruses From Humans 4. Bird Flu: A Virus of Our Own Hatching Avian Flu’s Lethality 5. Drug, Vaccine Research Target Avian Flu 6. Fighting Avian Flu 7. Mixed Success Found for Avian Flu Vaccine 8. Bird Flu: A Virus of Our Own Hatching MOST READ CITED AVIAN FLU SPECIAL COLLECTION AVIAN FLU SPECIAL COLLECTION Free Trial Sign Up Now! JAMA Avian Flu Update Latest Medical Information Free trial available now http://flu. jama.ama-assn.org/ Pandemic Preparedness Emerging Disease Outbreak Avian Flu

Monetizing Existing Content ,[object Object],[object Object],[object Object],[object Object],Goal 2

Relevant Offer Placement Related Articles: 1.------------------------------------------ 2. ----------------------------------------- 3. ----------------------------------------- 4. ----------------------------------------- 5. ----------------------------------------- Purchase all 5 now for 50% off ?

Targeting Pages and Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3

Building on What We Know Your Google Search of “protein characterization” will return 2665 results on this site ,[object Object],[object Object],[object Object],[object Object],Sign up now and receive 50% discount! ,[object Object],[object Object],[object Object],现在报名参加并且接受 50% 折扣 ! ,[object Object],[object Object],[object Object],[object Object],Ahora firme para arriba y reciba un descuento del 50%

click LA CARACTERIZACIÓN DE LA PROTEÍNA POR TECLEO UNIMODAL DE LA FIBRA El lector de la placa de DynaPro hace le por lo menos 10 veces más productivas que usted está con un sistema de la hornada DLS 蛋白质描述特性由单模纤维 DynaPro 板材读者比您与批 DLS 系统使您至少 10 倍有生产力 DLS

Key Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Interactive Marketing for Scholarly Publishers

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