1. by Nobot Inc.
Japanese iPhone/Android users survey
8/4/2011
Nobot Inc.
Copyright © 2011 Nobot Inc. All Rights Reserved.

2. About Survey
【Survey Goal】
With the increase of iPhones and Android-equipped devices in Japan, it is thought that the
number of Smartphone users is growing large. In order for us to create smartphone
applications and implement a market for advertising, it is imperative that we achieve an
understanding of our user demographic. From now on, we here at Nobot Inc. will perform
studies such as our latest one at regular intervals, we will be able to constantly continue to
offer brand-new data.
【Summary】
For this study, we put out a survey from March 18th, 2011 to March 24th, 2011 to
iPhone/Android users with AdMaker installed. We received a total of 872 responses from
iPhone and Android users combined.
Survey Period : 03/18/2011 ~ 03/24/2011
Survey Method : A banner displayed inside the application
which directed users to the survey page.
Surveyed Area : All countries
Target Demographic : iPhone/Android users using the application
Valid Responses : iPhone user surveys: 469, Android user surveys : 403
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3. Age and Gender
＜iPhone Users＞ ＜Android Users＞
30% 20% 10% 0% 0% 10% 20% 30%
～10s, ～10s,
20s, 7.2% 8.2% 20s,
30s,
21.7% Male Male 30s,
23.8%
23.9% 68.9% 69.5% 21.6%
40s, 40s,
13.2% 11.4%
50s, 2.1% 50s, 4.0%
60s～, 60s～,
0.6% 0.5%
～10s, ～10s,
20s, 3.8% 6.2% 20s,
13.2% Female Female 12.7%
30s, 8.7% 31.1% 30.5% 30s, 6.7%
40s, 4.1% 40s, 4.5%
50s, 1.3% 50s, 0.5%
60s～, 60s～,
0.0% 0.0%
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4. Professions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010 Survey
＜iPhone Users＞
76.6% 8.9% 4.6% 9.9%
＜iPhone Users＞
70.1% 21.3% 4.3% 4.3%
＜Android Users＞
70.7% 20.3% 3.2% 5.7%
Employed Student Housewife Others
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5. Marital status and Type of house
Q. Are you married now? Q. Your type of house
100% 100% 1.9% 2.2%
3.6% 6.2%
Other type
14.7%
14.1%
80% 80%
Single
57.0% Dormitory or
62.8% company-owned
house
60% 60% 39.7% 33.5%
House with your
own name
Already
40% 40%
married
Rental house
(including
divorce /
deceased)
20% 43.0% 20% 43.9%
37.2% 40.1% House with your
family's name
0% 0%
＜iPhone Users＞ ＜Android Users＞ ＜iPhone Users＞ ＜Android Users＞
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Copyright © 2011 Nobot Inc. All Rights Reserved.

6. Personal and Total annual payment)
Q. Tell us all payments you alone earn. Q. Tell us all payments your
all family members
1.7% 2.7%
100% 100%
1.3% 1.5% 14.1% 16.4%
I don't know I don't know
15.8% 13.6%
80% 80%
11.7% 11.7%
10 million 10 million
Yens or more Yens or more
60% 60%
49.7% 31.6%
55.3% Less than 10
29.8% Less than 10
million Yens million Yens
40% 40%
Less than 5 Less than 5
million Yens million Yens
35.0% 35.0%
20% 20%
Less than 1 Less than 1
31.6%
26.8% million Yens million Yens
7.7% 7.2%
0% 0%
＜iPhone Users＞ ＜Android Users＞ ＜iPhone Users＞ ＜Android Users＞
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7. 日常でよく使うツールについて
Q.ニュース閲覧、電車等の乗り換え案内、お店探しなど、
最も利用するものを教えてください
2011年3月調査 2011年3月調査
＜iPhoneユーザー＞ ＜Androidユーザー＞
0.4% 0.4%
100% 0.6% 0.7%
5.5% 0.7%
その他
24.5% 18.6%
80%
有料ウェブサイト
60%
有料アプリ
40% 68.9% 79.9%
無料ウェブサイト
20%
無料アプリ
0%
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8. 無料アプリ内広告の閲覧状況
Q.無料アプリに表示される広告をどの程度見ていますか？
2010 Survey
＜iPhone Users＞ ＜iPhone Users＞ ＜Android Users＞
100%
9.2% 12.2%
13.6%
まったく見ていない
80%
33.7%
34.7% あまり見ていない
34.7%
60%
たまに見ている
40%
37.3%
33.3% 33.5%
だいたいは見ている
20%
必ず見るようにしている
15.0% 17.7% 16.1%
0% 3.3% 2.1% 3.5%
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9. About your clicking the ads in free apps
Q. How often do you click ads on free apps?
2010 Survey
＜iPhone Users＞ ＜iPhone Users＞ ＜Android Users＞
100%
9.8% 10.7%
19.4% Never before
80%
Few times
47.8%
50.3%
60% 43.9%
Sometimes
40%
Often
37.0% 32.2%
20% 31.8%
Every time
2.2% 6.0% 3.7%
0% 3.3%
0.9% 1.2%
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10. About your downloading apps by the recommendations of your friend
Q. Have you ever downloaded apps
by your friends or acquaintances' recommendations?
＜iPhone Users＞ ＜Android Users＞
100%
18.3%
80% 40.0%
ない
60%
40% 81.7% ある
60.0%
20%
0%
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Copyright © 2011 Nobot Inc. All Rights Reserved.

11. About the number of the application you download
Q. Tell us how many free application you download a month.
＜iPhone Users＞ ＜Android Users＞
2.1% 2.0%
100%
3.6% 2.7% 31 or more apps
9.2% 8.4%
80% 21-30 apps
29.0% 32.8%
11-20 apps
60%
6-10 apps
40%
54.8% 52.9% 1-5 apps
20%
0 app
0% 1.3% 1.2%
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