by Nobot Inc.Japanese iPhone/Android users survey                       07/2011           Copyright © 2011 Nobot Inc. All ...
Summary[Summary]For this study, we put out a survey from June 10th, 2011 to June 18th, 2011 toiPhone/Android users with Ad...
Age and Gender                   <iPhone Users>                                                            <Android Users>...
Professions       <iPhone Users>                       <Android Users>100%           5.2%                                 ...
Marriage Status, Residence   Q. Are you married now?                                 Q. Tell us about your residence.100% ...
Individual income, Household income       Q. Tell us about your own annual income.                       Q. Tell us about ...
Viewing of ads inside free appsQ. How much do you look at ads displayed inside free apps?           <iPhone Users>        ...
About your clicking the ads in free appsQ. How often do you click ads on free apps?          <iPhone Users>               ...
Number of free apps downloadsQ. About how many free apps do you download each month?          <iPhone Users>              ...
Number of paid apps downloadsQ. About how many paid apps do you download each month?          <iPhone Users>              ...
Regarding action taken after reading the advertisementQ: After viewing/clicking the advertisement, what did you do next?  ...
Regarding your purchasing experienceQ. Have you ever purchased anything using a smartphone?           <iPhone Users>      ...
Regarding what you have bought  Q. Please tell us what you have bought using a smartphone.                                ...
Regarding Social Media You Often Use Q. Regarding Social Media You Often Use            0%           10%           20%    ...
Apps CategoriesQ. What categories of apps do you use frequently?                        0%        10%          20%        ...
Security of AndroidQ. What do you think about security of Android?                         2.1%                           ...
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AdMakerUserEnquete_en_201106

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AdMakerUserEnquete_en_201106

  1. 1. by Nobot Inc.Japanese iPhone/Android users survey 07/2011 Copyright © 2011 Nobot Inc. All Rights Reserved. Nobot Inc.
  2. 2. Summary[Summary]For this study, we put out a survey from June 10th, 2011 to June 18th, 2011 toiPhone/Android users with AdMaker installed. We received a total of 869responses from iPhone and Android users combined.Survey Period : 06/10/2011 ~ 06/18/2011Survey Method : A banner displayed inside the application which directed users to the survey page.Surveyed Area : All countriesTarget Demographic : iPhone/Android users using the applicationValid Responses : iPhone user surveys: 446, Android user surveys : 423※About this questionnaireThis is a questionnaire periodically carried out by Nobot in order to better understandsmartphone users. It was last conducted in March, 2011 and the results have been publishedbelow.http://www.slideshare.net/kozuhiko/admakeruserenquete Copyright © 2011 Nobot Inc. All Rights Reserved. 2
  3. 3. Age and Gender <iPhone Users> <Android Users>25% 20% 15% 10% 5% 0% 0% 5% 10% 15% 20% 25% ~10s, ~10s, 10.1% 10.4% 20s, 19.3% 20s, 17.9% Male Male 30s, 18.8% 30s, 21.5% 69.5% 男性 71.9% 男性 40s, 16.5% 40s, 16.1% 50s, 4.5% 50s, 4.2% 60s~, 60s~, 0.7% 1.4% ~10s, ~10s, 2.7% 2.8% 20s, 13.5% 20s, 12.7% Female Female 30s, 7.4% 30s, 7.5% 30.5% 女性 28.1% 女性 40s, 5.6% 40s, 4.5% 50s, 0.9% 50s, 0.5% 60s~, 60s~, 0.4% 0.0% Copyright © 2011 Nobot Inc. All Rights Reserved. 3
  4. 4. Professions <iPhone Users> <Android Users>100% 5.2% 4.2% 4.5% 6.7% Others80% 19.6% 20.9% Homemaker60%40% Student 67.3% 71.7%20% Employed 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 4
  5. 5. Marriage Status, Residence Q. Are you married now? Q. Tell us about your residence.100% 100% 0.4% 1.9% 4.3% 4.7% 16.8% Other 16.3%80% 80% 52.0% 60.3% Never Corporate housing/dormitory married60% 60% 34.5% 37.6% Home owned by self40% 40% Married Rental (including divorced/wid 48.0% owed)20% 20% 43.9% 39.7% 39.5% Home owned by the family 0% 0% <iPhone Users> <Android Users> <iPhone Users> <Android Users> Copyright © 2011 Nobot Inc. All Rights Reserved. 5
  6. 6. Individual income, Household income Q. Tell us about your own annual income. Q. Tell us about the income of all members of your family.100% 3.4% 2.6% 100% 2.7% 1.2% 17.5% 17.3% I dont know I dont know 16.8% 16.4%80% 80% 10.5% 10.2% 10 million Yens 10 million Yens or or more more60% 60% 47.1% 50.6% Less than 10 30.0% 29.1% Less than 10 million Yens million Yens40% 40% Less than 5 Less than 5 million million Yens Yens 35.7% 36.4%20% 20% Less than 1 Less than 1 million 30.5% 28.8% million Yens Yens 6.3% 7.1% 0% 0% <iPhone Users> <Android Users> <iPhone Users> <Android Users> Copyright © 2011 Nobot Inc. All Rights Reserved. 6
  7. 7. Viewing of ads inside free appsQ. How much do you look at ads displayed inside free apps? <iPhone Users> <Android Users>100% 11.2% 11.1% Never before80% 32.2% 37.4% Few times60% Sometimes40% 37.6% 34.1% Often20% Every time 13.0% 15.8% 0% 4.3% 3.3% Copyright © 2011 Nobot Inc. All Rights Reserved. 7
  8. 8. About your clicking the ads in free appsQ. How often do you click ads on free apps? <iPhone Users> <Android Users>100% 14.6% 15.1% Never before80% Few times60% 51.3% 49.4% Sometimes40% Often20% 28.5% 30.0% Every time 3.1% 4.3% 0% 2.5% 1.2% Copyright © 2011 Nobot Inc. All Rights Reserved. 8
  9. 9. Number of free apps downloadsQ. About how many free apps do you download each month? <iPhone Users> <Android Users>100% 3.1% 2.8% 3.1% 1.9% 9.7% More than 31 11.4% 80% 21-30 30.0% 30.3% 60% 11-20 6-10 40% 50.4% 55.0% 1-5 20% 0 0% 1.6% 0.7% Copyright © 2011 Nobot Inc. All Rights Reserved. 9
  10. 10. Number of paid apps downloadsQ. About how many paid apps do you download each month? <iPhone Users> <Android Users> 0.2% 1.0%100% 0.2% 0.5% 4.5% 1.4% More than 31 29.2% 80% 21-30 53.1% 60% 11-20 6-10 40% 68.6% 1-5 20% 41.9% 0 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 10
  11. 11. Regarding action taken after reading the advertisementQ: After viewing/clicking the advertisement, what did you do next? 0% 10% 20% 30% 40% 50% 60% Carried out an Internet search 16.6% 19.6% Visited the product/service website in order 15.9% iPhone to find out more 15.4% Android Looked for information on web forums 8.5% 8.0% Took steps towards purchasing/applying 7.4% 4.7% Introduced it on Twitter or Facebook 1.3% 1.2% Other 3.1% 3.1% No action taken 51.8% 49.9% Copyright © 2011 Nobot Inc. All Rights Reserved. 11
  12. 12. Regarding your purchasing experienceQ. Have you ever purchased anything using a smartphone? <iPhone Users> <Android Users>100% 5.4% more than 10 16.8% 1.9% 3.1% 12.5% 80% 6-9 18.6% 60% 23.8% 3-5 20.4% 40% 1-2 56.0% 41.0% 20% 0 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 12
  13. 13. Regarding what you have bought Q. Please tell us what you have bought using a smartphone. 0% 5% 10% 15% 20% 25% 30% 35% 40% Cosmetics / Perfume 5.6% 4.7% Fashion 13.2% 10.6% Books / CDs / DVDs 34.1% 20.8%Consumer electronics / TVs / PCs 16.1% 13.7% Food / Drinks / Alcohol 11.4% 5.7% Furniture / Interior Furnishings 5.2% 3.5% Health Foods 4.3% 1.9% Kids / Babies 4.3% 1.9% Pets / Flowers 2.2% 0.7% 5.4% iPhone Sports / Outdoors 4.0% Android Travel / Tickets 11.7% 4.3% Others 9.9% 7.6% Copyright © 2011 Nobot Inc. All Rights Reserved. 13
  14. 14. Regarding Social Media You Often Use Q. Regarding Social Media You Often Use 0% 10% 20% 30% 40% 50% 60% 17.3% mobage 31.0% 20.6% GREE 30.7% 46.4% mixi 47.8% 54.5% Twitter 45.6% 30.3%Facebook 18.7% 1.6% LinkedIn 0.5% iPhone Android 19.7% Nothing 21.7% Copyright © 2011 Nobot Inc. All Rights Reserved. 14
  15. 15. Apps CategoriesQ. What categories of apps do you use frequently? 0% 10% 20% 30% 40% 50% 60% 70% 80% Entertainment 41.5% 39.2% Education 16.8% 5.7% Games 68.6% 51.5%Healthcare & Fitness 9.2% 6.1% Productivity 39.5% 32.9% Photography 34.8% 16.5% Sports 7.0% 6.4% Social Networking 33.2% 27.9% Weather 40.6% 40.2% Books 10.3% 4.0% Navigation 22.2% 20.1% News 31.6% 41.8% Business 15.0% 11.1% Finance 3.8% 5.0% Music 28.7% 28.4% Medical 4.7% 2.8% Utilities 18.6% 13.9% 12.6% iPhone Lifestyle 9.5% Travel 8.5% Android 6.4% Reference 18.2% 19.1% Copyright © 2011 Nobot Inc. All Rights Reserved. 15
  16. 16. Security of AndroidQ. What do you think about security of Android? 2.1% Very concerned 11.1% 18.6% Somewhat concerned 23.3% Neither concerned or unconcerned Not very concerned 44.8% Not concerned at all Copyright © 2011 Nobot Inc. All Rights Reserved. 16

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