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Digital TV and viewing tendency
Kiev




1                                 Kwendi © 2009
Digital TV in Kiev


• Digital TV distribution dynamics
• TV viewing structure changing
• Share of Other channels (alterna...
TV signal recept type
January–September, 2009, households




• Digital TV in Ukraine – cable and satellite, only



3   D...
TV signal recept type
  Kiev, households

                    Kiev                                      Ukraine without Ki...
Alternative channels share in Kiev
People 4+




5   Data source: GFK January – September,15, 2009
    TА: People 4+, Kiev...
Alternative channels share in Kiev
Demographic groups




6   Data source: GFK January – September,15, 2009
    TА: People...
TV viewing in Kiev
Demographic groups




7   Data source: GFK January – September,15, 2009
    TА: People 4+, Kiev
      ...
Profile of alternative TV viewers in Kiev




    Data source: GFK, September,20, 2009
8   TA: People 4+ Kiev, signal rece...
Sweden vs. Ukraine
 People 4+




• Switch to digital TV in Sweden – 1999 to 2007


9   Data source: GFK 2004-2008        ...
Sweden vs. Ukraine
 People 20-44




10   Data source: GFK 2004-2008   Kwendi © 2009
     TA: P 20-44 50 000+
Digital TV in Kiev


• Digital TV in Kiev – already 50% of households
• TV viewing structure changing – share of alternati...
Thank You!




12           Kwendi © 2009
Appendix




13         Kwendi © 2009
Channels share depending on signal recept type in Kiev
 People 4+




14   Data source: GFK January – September,15, 2009
 ...
Switch to digital TV in European countries




• In each country own way of switching to digital TV
      – In Holland 84%...
Switch to digital TV in European countries

                                 • In general switching to digital TV
        ...
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Digital TV and TV viewership tendenies (eng)

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Svetlana Kalinina presentation "Digital TV and TV viewership tendenies" on Digital Forum (eng)

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Transcript of "Digital TV and TV viewership tendenies (eng)"

  1. 1. Digital TV and viewing tendency Kiev 1 Kwendi © 2009
  2. 2. Digital TV in Kiev • Digital TV distribution dynamics • TV viewing structure changing • Share of Other channels (alternative TV) • Viewer profile of alternative TV • New competitive environment 2 Kwendi © 2009
  3. 3. TV signal recept type January–September, 2009, households • Digital TV in Ukraine – cable and satellite, only 3 Data source: GFK, January-September, 2009 Monitoring only since 2008 Kwendi © 2009
  4. 4. TV signal recept type Kiev, households Kiev Ukraine without Kiev • In Kiev share of households with digital TV is 50% – due to switch of Volia cable to digital broadcasting 4 Data source: GFK 2008 – September,15, 2009 Kwendi © 2009
  5. 5. Alternative channels share in Kiev People 4+ 5 Data source: GFK January – September,15, 2009 TА: People 4+, Kiev Kwendi © 2009 Channels sorted according to share for audience P 4+ Ukraine 50 000+
  6. 6. Alternative channels share in Kiev Demographic groups 6 Data source: GFK January – September,15, 2009 TА: People 4+, Kiev Kwendi © 2009 Channels sorted according to share for audience P 4+ Ukraine 50 000+
  7. 7. TV viewing in Kiev Demographic groups 7 Data source: GFK January – September,15, 2009 TА: People 4+, Kiev Kwendi © 2009 Channels sorted according to share for audience P 4+ Ukraine 50 000+
  8. 8. Profile of alternative TV viewers in Kiev Data source: GFK, September,20, 2009 8 TA: People 4+ Kiev, signal recept type – digital, av. viewing time of Other TV 01:26:27, People 4+ Kiev Kwendi © 2009 Data within the limits of error
  9. 9. Sweden vs. Ukraine People 4+ • Switch to digital TV in Sweden – 1999 to 2007 9 Data source: GFK 2004-2008 Kwendi © 2009 TA: P 4+ Ukraine 50 000+
  10. 10. Sweden vs. Ukraine People 20-44 10 Data source: GFK 2004-2008 Kwendi © 2009 TA: P 20-44 50 000+
  11. 11. Digital TV in Kiev • Digital TV in Kiev – already 50% of households • TV viewing structure changing – share of alternative channels is 29% for viewers at age 24-44 in Kiev (digital cable package) • Profile of alternative TV viewers– younger, well-to-do. Among viewers more men. • Digital TV gives more possibilities for TV viewers and makes competitions among TV channels more tough 11 Kwendi © 2009
  12. 12. Thank You! 12 Kwendi © 2009
  13. 13. Appendix 13 Kwendi © 2009
  14. 14. Channels share depending on signal recept type in Kiev People 4+ 14 Data source: GFK January – September,15, 2009 TА: People 4+, Kiev Kwendi © 2009 Channels sorted according to share for audience P 4+ Ukraine 50 000+
  15. 15. Switch to digital TV in European countries • In each country own way of switching to digital TV – In Holland 84% of households get signal by cable, ground-based digital TV takes only 5% – In Germany 42% of households get signal by satellite, ground-based digital TV takes only 3% 15 Data source: DigiTAG 2008 Kwendi © 2009
  16. 16. Switch to digital TV in European countries • In general switching to digital TV takes from 3 (Norway) to 14 years (Great Britain) • Among countries, switched to digital TV: – Sweden 1999 - 2007 – Finland 2001 - 2007 – The Netherlands 2003 – 2006 – Switzerland 2001 -2008 – Germany 2002 -2008 • In 2009 end of switching – Denmark 2006 - 2009 – Norway 2007 - 2009 16 Data source: DigiTAG 2008 Kwendi © 2009
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