5. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
Who are they ?
What they want ?
How to talk to them ?
Friday, July 20, 2012
6. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
Drinking is a big deal.
My beer is showing my status.
I need more esteem.
“I feel like Iʼm a hero.”
h"p://disney.wikia.com/wiki/Gaston_(Beauty_and_the_Beast)
Friday, July 20, 2012
7. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
Willing to pay to show prosperity.
Taste is not important.To celebrate itʼs over.
I always love to celebrate.
“I feel like Iʼm a hero.”
Friday, July 20, 2012
9. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
My friend is my first priority.
We drink the same beer together.
“Itʼs up to you!”
Friday, July 20, 2012
11. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
I donʼt like anything special.
I would try it if my friend has proved
that it is a good one.
“Itʼs up to you!”
Friday, July 20, 2012
12. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
I know premium beer.
Iʼm craving for new beer .
“Iʼm the master of the beer.”
Friday, July 20, 2012
14. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
We have our beer community.
Taste and element are the most important.
“Iʼm the master of the beer.”
Friday, July 20, 2012
15. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
Beer community
on social network.
h"p://www.youtube.com/user/sumpaiyo/videos
Friday, July 20, 2012
16. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
“I go to drink with the same social class.”
“I know this beer is right for me.”
“Iʼm an aesthetic.”
Friday, July 20, 2012
17. opportunity
Consumer ดื่มดูดี ดื่มตามเพื่อน ดื่มมีภูมิ ดื่มเบียรดี
Thereʼs only some places that we go for a drink.
I choose the right one for my own status.
“Iʼm an aesthetic.”
Friday, July 20, 2012
18. opportunity
Consumer
“Iʼm an aesthetic.” “I feel like Iʼm a hero.”
“Iʼm the master of the beer.”
“Itʼs up to you!”
Friday, July 20, 2012
19. opportunity
Consumer
Concerned about the image
“Iʼm an aesthetic.” “I feel like Iʼm a hero.”
“Iʼm the master of the beer.”
“Itʼs up to you!”
Willingness to pay
Friday, July 20, 2012
20. opportunity
Consumer
I choose the right one for my own status. Taste is not important.To celebrate itʼs over.
“Iʼm an aesthetic.” “I feel like Iʼm a hero.”
“Iʼm the master of the beer.”
“Itʼs up to you!”
I would try it if my friend has proved Taste and element are the most important.
that it is a good one.
Friday, July 20, 2012
