Google Policy Primer 2013

NET303 Politics & Power

SP3/2013 A2

28/10/13

NET 303

New Privacy & Terms
November 11, 2013

(Slatten, 2010).

POLICY PRIMER
Kylie Murphy – Curtin University

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Google states,

“We are committed to improving your security,
protecting your privacy, and building simple tools to
give you choice and control.” (Google, 2013).


How???

(CyberApps, 2013).

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provides their Terms of Service and Privacy
Policy for you to stay safe and secure online.(Slatten, 2010).

“Google
helps to
protect you,
your computer
and the Internet
from
cybercrime.”

By using
Google
Services, “you are
agreeing to these
terms.” Including
any changes or
additional terms that
come into effect.

(Google, 2013).
(Ms. Smith, 2010).


(Google, 2013).
(Villasenor, 2013).

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If you have used any of
Products and Services like
Web Search
Chrome
Drive
Scholar
Calendar
YouTube
(Surf Context, 2010).

(Slatten, 2010).

Google Play
News
Translate
Mobile
(Google+, Wallet
and Offers)
Android
(Google Maps)
(Google, 2013).

You have accepted Google’s terms of service.

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The Terms of Service users
agree to consist of:
Ownership and
intellectual property
Copyright and privacy
protections
Responsibilities
Reason for account
suspension or termination
Software rights
Modification or termination
of services

Disclaimer
Liability
Business indemnity
Jurisdiction
Additional terms and changes
New terms as of 11/11/13
Shared endorsements
Mobile devices
Passwords
(Google, 2013).


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(Slatten, 2010).

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‘s New Privacy &

Terms go live November 11, 2013
There are 3 changes:
1. Your profile name and photo may appear in
reviews and advertising.
2. Reminder to use your mobile devices safely.
3. Details on the importance of keeping your
password confidential.
(Google, 2013).


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The Privacy Terms users
agree to consist of:
Information collected
-Personal information
-Use of services
How information collected
is used

Deletion of personal
information
Information Google shares
Information security
Application

Transparency and choice

Enforcement

Information shared
between users

Changes
(Google, 2013).


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What do the Terms of Service mean?
You retain intellectual property rights of your content.
Content is your sole responsibility.
If your content is illegal or violates Google’s terms it is
removed and you may face legal consequences.
Copyright infringement results in the termination of your
account under “US Digital Millennium Copyright Act” (Google,
2012).
This stops you accessing your account, files and emails.
(Google, 2013).


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Google can use, reproduce, modify, host, store, publish or
distribute your content.
Google can use your information to develop new products
without paying you.
Google offers no commitment to reliability, or availability of
their services.
If you do not agree with Google’s TOS you can discontinue
using the service.
(Google, 2013).


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Google administration requires users to be over 13 years and to verify
by providing your birth date, otherwise the account is suspended and
disabled (Google, 2013).
COPPA (1998) does not allow personally identifiable information of a
minor to be collected. Ages between 13 and 17 require parental
consent (The Meyer Brown Practices, 2013).
You can “now control whether your image and name appear in ads via
the shared endorsements setting” and permits you to opt-out of the
new program (Google, 2013). Under 18’s will not appear on
endorsement ads.
Google expects you to use mobile devices safely when driving and
avoid distractions.
Google expects you to be careful of sharing passwords.

(Google, 2013).

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Privacy – What is collected?
Google collects your information
to provide better services and
target ads.
You give Google personal
information like your name, email,
address, telephone number or
credit card and photo.
Google gathers information from
your devices like hardware,
model, operating system version,
unique device identification,
mobile network and phone
number.
(Google, 2013).

(Lunduke, 2010).

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Privacy – What is collected?
Log information like search
queries, telephone logs,
IP address, and browser cookies
stored locally even when you visit.
When you visit (search or navigate)
you are subject to Google’s terms of
service and privacy policies.
Location information, GPS signals
sent by your mobile device, Wi-Fi
access points and cell towers.
(Google, 2013).


(Lunduke, 2010).

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How is the information collected used?
To tailor your
content, search
results and ads and
improve service
quality.

Google does not use
your information to
place you in a
category, i.e. race,
religion, sexual
orientation or health.

Used for showing
your profile
information, name
and photo.

Information you
share publicly will be
listed on search
engines.
(Google, 2013).

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How is the information collected used?
You can remove your
content, but it may not
delete completely as
residual copies remain in
Google’s back up system.

Google shares and
processes your personal
information with Affiliates
outside your country.

Google does not share
your information unless
you consent or if it is
applicable by law or
government request.

Google works with
regulatory authorities
and local data protection
authorities to resolve
complaints.
(Google, 2013).


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So, what is Google really doing
with your personal information ?

(Ruscoe & Lenssen, 2008)


15
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"Despite their stated concern for individual privacy, online
consumers are in many cases very quick to provide
significant amounts of personal information.“
(Brown & Muchira, 2004, p.68).

Studies have shown “people don’t seem to value their
privacy as much on the Internet.”
(Goettke & Christiana, 2007, Introna,
1997).

Is this really the case?

(Reisinger, 2013).

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Consumer’s Five Primary
Concerns of Privacy
• Collection: the perception that too
much data are being collected.
• Unauthorized secondary use:
personal data collected for one purpose
are used for another without permission.
• Errors: personal data are accidentally
or deliberately altered, corrupting the
integrity of a database.
• Improper access: unauthorized
individuals access personal data.
• Invasion: unsolicited and unwanted
communications to consumers.
(Waxer, 2013).

(Brown & Muchira, 2004).

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Are these consumer
concerns on
privacy
justified???
(Waxer, 2013)

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“Google Is Being Sued
For Reading Gmail In
Order To Target Ads”
Google allegedly has
“violated several
laws, such as
federal antiwiretapping laws”
(Bort, 2013).
Google CEO Larry Page (Bort, 2013).


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US District Court judge
Lucy Koh, “ruled that
the Google practice of
using software to mine
data from emails for
advertising purposes
could constitute a
violation of federal
wiretap laws” (Price,
2013).
(Price, 2013).

“Judge Koh referenced Google’s Terms of
“Judge Koh referenced Google’s Terms of
Service and Privacy Polices in a ruling that
Service and Privacy Polices in a ruling that
stated that the corporation did not
stated that the corporation did not
adequately inform users about the Gmail
adequately inform users about the Gmail
interceptions” (Price, 2013).
interceptions” (Price, 2013).

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QUESTION???

(The McCrindle Blog, 2012).


If Google added email
interceptions in their
terms and services
and privacy policies,
would you remain with
Google and accept
their terms or
discontinue with their
services?
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(Sahagian, 2013).

(Lunduke, 2010).

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“Google Insists
It Has the
Right to Read
Your Emails”

(Sahagian, 2013).

“Google is seeking to appeal a
“Google is seeking to appeal a
ruling that it broke wiretapping
ruling that it broke wiretapping
laws when the company scanned and
laws when the company scanned and
read Gmail users’ personal emails in
read Gmail users’ personal emails in
order to promote advertising and
order to promote advertising and
build user profiles” (Sahagian,
build user profiles” (Sahagian,
2013).
2013).
(Niedermayer, 2012).


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(Tate, 2011).

28/10/13

“Google lawsuit
stirs debate
over email
privacy rights”

(Munroe, 2013).

Marc Rotenberg, a Privacy Lawyer
Marc Rotenberg, a Privacy Lawyer
states regarding this lawsuit
states regarding this lawsuit
that “It’s alarming for the
that “It’s alarming for the
world’s largest email service
world’s largest email service
provider to say they don’t have
provider to say they don’t have
an obligation to protect
an obligation to protect
privacy.”
privacy.” (Munroe, 2013).
(CBC News, 2013).


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Conclusion
I hope this presentation
has helped you
understand Google’s
Terms of Service and
Privacy Policies and how
it relates to your privacy
and security.
Thank you for your time…

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References
Bort, J. (September 27, 2013). Google Is Being Sued For Reading Gmail In Order To Target Ads. Business Insider.
Retrieved
October 23, 2013, from http://www.businessinsider.com.au/google-is-being-sued-for-reading-email-to-targetads-2013-9
Bort, J. (September 27, 2013). Google Is Being Sued For Reading Gmail In Order To Target Ads. [Image]. Business Insider.
Retrieved October 23, 2013, from http://www.businessinsider.com.au/google-is-being-sued-for-reading-emailto-target-ads-2013-9
Brown, M., & Muchira, R. (2004). Investigating the Relationship between Internet Privacy Concern and Online Purchase
Behavior. Journal of Electronic Commerce Research, 591), 62-70. Retrieved October 25, 2013, from
http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdf
CBC News. (August 14, 2013). No privacy for Gmail users. [Image]. CBC News. Retrieved October 25, 2013, from
http://www.cbc.ca/player/News/Technology+and+Science/ID/2401260676/
CypherApps. (2013). Securing Google Docs. [Image]. Retrieved October 21, 2013, from http://www.cipherapps.com/
Google. (2013). Age requirements for Google+. Retrieved October 25, 2013,
https://support.google.com/a/answer/1645514?hl=en
Google. (2013). Google Products. Retrieved October 21, 2013, from http://www.google.com/about/products/
Google. (2013). Privacy Policy. Retrieved October 20, 2013, from https://www.google.com.au/intl/en/policies/privacy/
Google. (2013). Terms of Service. Retrieved October 20, 2013, from
https://www.google.com.au/intl/en/policies/terms/regional.html
Google. (2013). Terms of Service update. Retrieved October 20, 2013, from
https://www.google.com.au/intl/en/policies/terms/regional.html
Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics
in Computer Science Computation and Society: Privacy and Technology. Retrieved September 14, 2013, from
http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
Introna, L. D. (1997). Privacy and the computer: why we need privacy in the information society. Metaphilosophy, 28(3), 259275.
Lunduke, B. (2010). Google Hates Linux and Video Games. [Image]. Retrieved October 24, 2013, from
http://lunduke.com/?p=1129


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References

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Lunduke, B. (2010). Google Hates Linux and Video Games. [Image]. Retrieved October 23, 2013, from
http://lunduke.com/?p=1129
Ms. Smith. (June 10, 2010). Microsoft Proposes Each PC Needs A Health Certificate or No Net Access Allowed. [Weblog].
Retrieved October 21, 2013, from http://www.networkworld.com/community/blog/microsoft-proposes-each-pcneeds-health-certi
Munroe, I. (August 16, 2013). Google lawsuit stirs debate over email privacy rights Critics condemn internet giant over 'no
legitimate expectation of privacy' argument. CBC News. Retrieved October 24, 2013, from
http://www.cbc.ca/news/technology/google-lawsuit-stirs-debate-over-email-privacy-rights-1.1413906
Niedermayer, C. (2012). Court of Appeal, CA – Opinions. [Image]. Retrieved October 24, 2013, from
https://play.google.com/store/apps/details?id=com.cniederm.coasearch
Price, J. (September 27, 2013). Google Email Practices Dealt Setback In Federal Privacy Dispute. ID Radar. Retrieved October
23, 2013, from https://www.idradar.com/news-stories/digital-privacy/Google-Gmail-Practices-Could-ConstitutePrivacy-Violation
Price, J. (September 27, 2013). Google Email Practices Dealt Setback In Federal Privacy Dispute. [Image]. Retrieved October
23, 2013, from https://www.idradar.com/news-stories/digital-privacy/Google-Gmail-Practices-Could-ConstitutePrivacy-Violation
Reisinger, D. (2013). Google slapped with lawsuit over man's salacious images. [Image]. Retrieved October 23, 2013, from
http://news.cnet.com/8301-1009_3-57601483-83/google-slapped-with-lawsuit-over-mans-salacious-images/
Ruscoe, T. & P. Lenssen. (February 18, 2008). Winner of the Google Logo Redesign Contest. [Weblog]. Retrieved October 22,
2013, from http://blogoscoped.com/archive/2008-02-18-n61.html
Sahagian, J. (October 10, 2013). Google Insists It Has the Right to Read Your Emails. Retrieved October 23, 2013, from
http://wallstcheatsheet.com/stocks/google-insists-it-has-the-right-to-read-your-emails.html/
Sahagian, J. (October 10, 2013). Google Insists It Has the Right to Read Your Emails. [Image]. Retrieved October 23, 2013,
from http://wallstcheatsheet.com/stocks/google-insists-it-has-the-right-to-read-your-emails.html/
Slatten, D. (2013). NEW Google Logo: High-quality PNG Image with Transparent Background. [Image]. Retrieved October 21,
2013 from http://www.seomofo.com/orm/new-google-logo.html
Surf Context. (2013). Fast and easy access for 1 million users. [Image]. Retrieved October 22, 2013, from
http://www.surfnet.nl/en/Thema/coin/voorcloudproviders/Pages/default.aspx


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References

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Tate, R. (November, 05, 2011). How Google Spies on Your Gmail Account (And How To Stop It). [Image]. Retrieved October
24, 2013, from http://gawker.com/5800868/how-google-spies-on-your-gmail-account-and-how-to-stop-it
The McCrindle Blog. (November 14, 2012). The most asked questions in Australia according to Google search suggestions.
[Weblog, Image]. Retrieved October 25, 2013, from http://www.mccrindle.com.au/themccrindleblog/most_asked_questions_australia_google_search_suggestions
The Mayer Brown Practices. (July 29, 2013). FTC’s Recent Revisions to the Children’s Online Privacy Protection Act
(“COPPA”). Meyer Brown. Retrieved October 25, 2013, from http://www.mayerbrown.com/FTCs-RecentRevisions-to-theChildrens-Online-Privacy-Protection-Act-COPPA-07-29-2013/
Waxer, C. (January 01, 2013). Navigating the Murky Boundaries of Privacy. [Image]. Retrieved October 26, 2013, from
http://www.dmnews.com/navigating-the-murky-boundaries-of-privacy/article/273190/
Wright, C. (October, 24, 2013). Kissing Google goodbye. Sydney Morning Herald. Retrieved October 24, 2013, from
http://www.smh.com.au/digital-life/digital-life-news/kissing-google-goodbye-20131023-2vzso.html
Villasenor, J. 2013. Google Glass and the Demise of Ownership What the restrictions on resale of the gadget mean for
consumers. [Image]. Retrieved October 22, 2013 from,
http://www.slate.com/articles/technology/future_tense/2013/04/google_glass_terms_of_service_restrictions_on_r
esale_are_bad_for_consumers.html

Google Policy Primer by Kylie Murphy is licensed under a
Creative Commons Attribution 3.0 Unported License.

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Google Policy Primer 2013

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