unconventional com
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unconventional com

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a lecture @ bocconi university in milano from a few years ago (sorry for the bad image quality)

a lecture @ bocconi university in milano from a few years ago (sorry for the bad image quality)

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unconventional com unconventional com Presentation Transcript

  • UNCONVENTIONALCOMMUNICATION Karim Mélaouah Head of Planning - In Adv 1
  • CONVENTIONALAdjective1. conforming or adhering to accepted standards, as of conduct or taste: conventional behavior.2. pertaining to convention or general agreement; established by general consent or accepted usage; arbitrarily determined: conventional symbols.3. ordinary rather than different or original: conventional phraseology.4. Art. a. in accordance with an accepted manner, model, or tradition. b. represented in a generalized or simplified manner. www.thesaurus.com 2
  • WHAT’S CONVENTIONALBRAND COMMUNICATION? 3
  • 1. MEDIA2. LANGUAGE 4
  • CONVENTIONAL MEDIA 5
  • PRESS 6
  • POSTERS 7
  • RADIO 8
  • TV9
  • PACKAGING 10
  • POINT OF SALE 11
  • WEB BANNERS 12
  • CONVENTIONAL LANGUAGE 15
  • THE “2/3 - 1/3” RULE 16
  • THE “BRAND-5-TIME” RULE 17
  • THE “PACK AT THE END” RULE 18
  • THE“READ WHILE DRIVING” RULE 19
  • THE “APPETISING SHOT” RULE 21
  • THE “IMAGE VS WORDS” RULE 22
  • THE“SHOCK” RULE 23
  • NOW…WHAT’S UNCONVENTIONALBRAND COMMUNICATION? 24
  • UNCONVENTIONAL MEDIA 25
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  • UNCONVENTIONAL LANGUAGE 43
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  • thank you by karim melaouahtwitter @youmeanboris 61