a lecture @ bocconi university in milano from a few years ago (sorry for the bad image quality)

1. UNCONVENTIONAL
COMMUNICATION
Karim Mélaouah
Head of Planning - In Adv
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2. CONVENTIONAL
Adjective
1. conforming or adhering to accepted standards, as of
conduct or taste: conventional behavior.
2. pertaining to convention or general agreement; established
by general consent or accepted usage; arbitrarily
determined: conventional symbols.
3. ordinary rather than different or original: conventional
phraseology.
4. Art.
a. in accordance with an accepted manner, model, or tradition.
b. represented in a generalized or simplified manner.
www.thesaurus.com
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3. WHAT’S CONVENTIONAL
BRAND COMMUNICATION?
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4. 1. MEDIA
2. LANGUAGE
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5. CONVENTIONAL
MEDIA
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6. PRESS
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7. POSTERS
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8. RADIO
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9. TV
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10. PACKAGING
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11. POINT OF SALE
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12. WEB BANNERS
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13. CONVENTIONAL
LANGUAGE
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14. THE “2/3 - 1/3” RULE
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15. THE “BRAND-5-TIME” RULE
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16. THE “PACK AT THE END” RULE
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17. THE
“READ WHILE DRIVING”
RULE
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18. THE “APPETISING SHOT” RULE
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19. THE “IMAGE VS WORDS” RULE
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20. THE
“SHOCK”
RULE
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21. NOW…
WHAT’S UNCONVENTIONAL
BRAND COMMUNICATION?
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22. UNCONVENTIONAL
MEDIA
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23. 26

24. 27

25. 28

26. 29

27. 30

28. 31

29. 32

30. 33

31. 34

32. 35

33. 36

34. 37

35. 38

36. 39

37. 40

38. 41

39. 42

40. UNCONVENTIONAL
LANGUAGE
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41. 44

42. 45

43. 46

44. 47

45. 48

46. 49

47. 50

48. 51

49. 52

50. 53

51. 54

52. 55

53. 56

54. 57

55. 58

56. thank you
by karim melaouah
twitter @youmeanboris
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