My Final Project for New Media Driver's License. The project is on Little Caesars, one of the most successful Pizza companies in the world. -Evan Kline

1. By Evan Kline Little Caesarshttp://littlecaesars.com

2. Current Business Plan Committed to quality pizza at affordable prices “Best Value in America” –Sandelman and Associates ‘2008-2010 Hot-N-Ready Franchise opportunities and fundraising promotions Heavy involvement in community service and charity

3. Goals Improve brand loyalty through incentive-based programs Increase number of fans/followers Continue to expand franchising Educate the public about positive role in community

4. Suggestions-Blog Blog linked to website and the other suggested social media Blog to speak of community service & charity work Blog can act as press-release of positive news Can be continually updated with relevant information Web hits are easily tracked with Google Analytics | Official Website Cost for custom blog-about $2,400 Flosites | A Full Design and Interactive Agency created for Media Professionals

5. Suggestions-Expand on Facebook Expand on existing Facebook page to offer better deals to fans For Example “Buy one Hot-N-Ready get one free” Offers more incentive to “like” Little Caesars Builds brand loyalty because continued deals drive consumers to buy Easily measureable because of the number of Fans Cost of free Hot N’ Ready-$0.90 profit/pizza http://www.unhappyfranchisee.com/little-caesars-what-franchisees-make-on-a-5-pizza/feed times 17,000 Facebook Friends=$15,300 But brand loyalty=much more profit

6. Suggestions-YouTube Create YouTube video channel Can be used to give videos of commercials Videos of community service projects in more detail Links to blog, Facebook page, company website Can be measured by number of views and number of subscribers Cost About $1,000/day of shooting/editing http://digitalcontentproducer.com/mag/video_hire_not

7. Suggestions-Google AdWords Utilize Google AdWordsto direct people to website Words that relate to online ordering Words related to pizza specials Only charged on a cost-per-click basis Cost: Activation fee of $5 plus minimum cost-per-click of $0.01 and minimum cost per thousand impressions of $0.25 Account Fees and Payment Options Finder

8. Suggestions-Expand on Twitter Expand on existing Twitter account Similar to Facebook changes, offer better deals Increased number of followers Builds loyalty Cost: $0.90 profit/pizza X 1,000 followers=$900

9. Timeline Consistently maintain all before mentioned sites Pulsing strategy for blog/video channel based on events/deals/new commercials Special promotions/deals on quarterly basis

10. Summary Utilize Google AdWords to direct traffic to sites Share positive press about community involvement through Blogs YouTube Channel Improve brand loyalty through incentives on: Facebook Twitter