Cadbury sales and distribution

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Cadbury is a leading confectionery company in India with over 65 years of presence and 70% market share known for its high quality cocoa and chocolate products. The document discusses Cadbury's product range, locations in India, recruitment process, selection and training of channel partners, and includes stories about a day in the life of a Cadbury sales representative to give insights into their sales and distribution operations in India.

Business Education

CADBURY
SALES AND DISTRIBUTION

KANWALJIT KAUR GOSAL
12397027

CADBURY IN INDIA
65 YEARS OF PRESENCE
MARKET SHARE 70%
GOLD STANDARD
COCOA GOLD PROGRAM

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1) Introduction: Cadbury was Launched in India in 1948. It’s operation in 60 country Cadbury has its headquarter in UK. Before launch of Cadbury Indians hold the notion that “Chocolates are for kids. During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK. 2) In India Cadbury Offers four Product Categories: Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebration Milk food drinks - Bournvita. Candy – Halls Gum - Bubbalo. Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200. 3) Some Facts About Cadbury The name “Cadbury” is synonymous with Chocolates in India. Logo- Its Purple color are strongly associated with the Brand. Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005). “The Worm Incidents” in 2003. Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight. Cadbury rescued itself today to its original position with market share of 71 %. Cadbury creates confidence which help it successfully overcome this situation Today Cadbury is the King of Indian Chocolate market.

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