SentiTrade automatically interprets tonality in financial news. Investors use the software to get an overview of current market sentiment. Specifically, SentiTrade is Behavioral Finance Indicator and is used to warn of exuberant optimism and conversely, point out opportunities created by exaggerated pessimism.

1. Slide 1 of 13
powered by

2. Behavioral Finance for Investors
Why social and emo,onal factors
influence investment decisions...
Slide 2 of 13

3. Three step explanaBon
1. HunBng & gathering
2. Investment trends
3. Herd vs. Efficiency
Slide 3 of 13

4. Deeply rooted human behavior
Hunter gather society: The tribe provides food and
protecBon, i.e. you best follow the group!
Slide 4 of 13

5. Investment Trends
Public participation
Financial publications
Institutional buying
Day Traders
Slide 5 of 13

6. Why are we doing this?
GeneBc programming:
"If they‘re doing it, it‘s probably OK"
Financial markets:
Seeking efficiency, not consensus
Slide 6 of 13

7. Behavioral or misbehavioral?
Behavioral Finance Theory idenBfies behaviors
that lead to bad investment decisions!
Visit SenBTrade.com and integrate behavioral
finance principles in your investment strategy
Slide 7 of 13

8. Slide 8 of 13
powered by