How your content can catch the curator's eye

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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC …

The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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  • The elements that lead to a selection of curated content
  • Context – the relationship between content and its surroundings
  • Pinterest
  • Follow trends – find inspiration in the work of your peers, style matters: Threadless
  • Avoid the echo chamber
  • Top 12 list from Trendwatching.com .cIf you’re making a list of trends, and it starts with Facebook, you’re not thinking outside the box.

Transcript

  • 1. Pick me! Pick me!How your content cancatch the curator’s eye Kit Seeborg WebVisions NYC 2012
  • 2. “The curator is an editor whosorts through the content to findthe information relevant to acompany and/or its audience.Curators are not contentcreators. And this is where thechallenge lies for thoughtleadership.” Scott Gillum, Forbes Jan. 6, 2012
  • 3. designcontent context Select !
  • 4. originalit y color layouttext style lengt h imagetypograph Error- y s free
  • 5. SlideShare home page…
  • 6. Pinterest – DIY Curation
  • 7. How to catch a curator’s eye…1. Make your content easy to find
  • 8. 2. Follow trends
  • 9. 3. Avoid the echo chamber…cho chamber
  • 10. “Top Trends” lists = curation candy http://trendwatching.com/briefing
  • 11. 4. Create bite-sized versions
  • 12. What the curator sees…hat thecurator sees…
  • 13. 5. Choose your title wiselyPunchy!‘Anatomy of the Perfect LandingPageNot so much: ‘Jenny twitter ppt final v.2’
  • 14. 6. Tell us a little bit about yourself
  • 15. 7. Make your content easy to share
  • 16. 7. …easy to share
  • 17. How to catch a curator’s eye… 1. Make content easy to find 2. Understand trends 3. No echo chamber 4. Include a bite-sized version 5. Choose your title wisely 6. Tell us about yourself 7. Make it easy to share
  • 18. Thank you! Kit Seeborg kit@seeborg.com@zsazsa @bumpertunes @slideshare