How your content can catch the curator's eye

by SlideShare on Jan 24, 2012

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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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How your content can catch the curator’s eye — Presentation Transcript

Pick me! Pick me!How your content cancatch the curator’s eye Kit Seeborg WebVisions NYC 2012

“The curator is an editor whosorts through the content to findthe information relevant to acompany and/or its audience.Curators are not contentcreators. And this is where thechallenge lies for thoughtleadership.” Scott Gillum, Forbes Jan. 6, 2012

designcontent context Select !

originalit y color layouttext style lengt h imagetypograph Error- y s free

SlideShare home page…

Pinterest – DIY Curation

How to catch a curator’s eye…1. Make your content easy to find

2. Follow trends

3. Avoid the echo chamber…cho chamber

“Top Trends” lists = curation candy http://trendwatching.com/briefing

4. Create bite-sized versions

What the curator sees…hat thecurator sees…

5. Choose your title wiselyPunchy!‘Anatomy of the Perfect LandingPageNot so much: ‘Jenny twitter ppt final v.2’

6. Tell us a little bit about yourself

7. Make your content easy to share

7. …easy to share

How to catch a curator’s eye… 1. Make content easy to find 2. Understand trends 3. No echo chamber 4. Include a bite-sized version 5. Choose your title wisely 6. Tell us about yourself 7. Make it easy to share

Thank you! Kit Seeborg kit@seeborg.com@zsazsa @bumpertunes @slideshare

Disaster and Immediate Evacuation, LLC at Disaster and Immediate Evacuation, LLC Great slides! 3 months ago

Are you sure you want to Yes No

gwyneth jones at gwyneth jones Anything JesseDee likes must be super cool! Curation \\FTW// 4 months ago

SlideShare at SlideShare Thanks! and thanks for the fave! 4 months ago

HR Manager UAE- MBA HR Development and management , HR Manager-Recruitment Manager UAE- MBA at Hr Manager, Recruitment manager uae.ae.linkedin.com/in/hrmanagerdirectoruae Thans appreciated please drop ur advise 4 months ago

Abhishek Shah Amazing Stuff Kit!! Keep Rocking! 4 months ago

SlideShare at SlideShare Jesse! Thanks a million - now if I could just design slides as well as you do! 4 months ago

SlideShare at SlideShare Thanks for making this a favorite! Please feel free to comment with your feedback. 4 months ago

SlideShare at SlideShare Hi, thanks for the favorite! Feedback welcome. 4 months ago

SlideShare at SlideShare Thank you for the fave! I'd appreciate any feedback as this concept is a work in progres, and I'd like to grow it into a best practices piece. 4 months ago

Jesse Desjardins - @jessedee at Jesse Desjardins - @jessedee Love this, great job Kit! 4 months ago

How your content can catch the curator's eye

by SlideShare on Jan 24, 2012

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How your content can catch the curator’s eye — Presentation Transcript