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Pick me! Pick me!How your content cancatch the curator’s eye       Kit Seeborg   WebVisions NYC 2012
“The curator is an editor whosorts through the content to findthe information relevant to acompany and/or its audience.Cur...
designcontent            context          Select            !
originalit    y                         color                     layouttext         style            lengt               ...
SlideShare home page…
Pinterest – DIY Curation
How to catch a curator’s eye…1. Make your content easy to  find
2. Follow trends
3. Avoid the echo chamber…cho chamber
“Top Trends” lists = curation candy                          http://trendwatching.com/briefing
4. Create bite-sized versions
What the curator sees…hat thecurator sees…
5. Choose your title wiselyPunchy!‘Anatomy of the Perfect LandingPageNot so much:     ‘Jenny twitter ppt final v.2’
6. Tell us a little bit about yourself
7. Make your content easy to share
7. …easy to share
How to catch a curator’s eye…   1. Make content easy to find   2. Understand trends   3. No echo chamber   4. Include a bi...
Thank you!        Kit Seeborg        kit@seeborg.com@zsazsa @bumpertunes @slideshare
How your content can catch the curator's eye
How your content can catch the curator's eye
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How your content can catch the curator's eye

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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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  • The elements that lead to a selection of curated content
  • Context – the relationship between content and its surroundings
  • Pinterest
  • Follow trends – find inspiration in the work of your peers, style matters: Threadless
  • Avoid the echo chamber
  • Top 12 list from Trendwatching.com .cIf you’re making a list of trends, and it starts with Facebook, you’re not thinking outside the box.
  • Transcript of "How your content can catch the curator's eye"

    1. 1. Pick me! Pick me!How your content cancatch the curator’s eye Kit Seeborg WebVisions NYC 2012
    2. 2. “The curator is an editor whosorts through the content to findthe information relevant to acompany and/or its audience.Curators are not contentcreators. And this is where thechallenge lies for thoughtleadership.” Scott Gillum, Forbes Jan. 6, 2012
    3. 3. designcontent context Select !
    4. 4. originalit y color layouttext style lengt h imagetypograph Error- y s free
    5. 5. SlideShare home page…
    6. 6. Pinterest – DIY Curation
    7. 7. How to catch a curator’s eye…1. Make your content easy to find
    8. 8. 2. Follow trends
    9. 9. 3. Avoid the echo chamber…cho chamber
    10. 10. “Top Trends” lists = curation candy http://trendwatching.com/briefing
    11. 11. 4. Create bite-sized versions
    12. 12. What the curator sees…hat thecurator sees…
    13. 13. 5. Choose your title wiselyPunchy!‘Anatomy of the Perfect LandingPageNot so much: ‘Jenny twitter ppt final v.2’
    14. 14. 6. Tell us a little bit about yourself
    15. 15. 7. Make your content easy to share
    16. 16. 7. …easy to share
    17. 17. How to catch a curator’s eye… 1. Make content easy to find 2. Understand trends 3. No echo chamber 4. Include a bite-sized version 5. Choose your title wisely 6. Tell us about yourself 7. Make it easy to share
    18. 18. Thank you! Kit Seeborg kit@seeborg.com@zsazsa @bumpertunes @slideshare
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