1. Business and Economics
Management Ethics and
Corporate Governance:
MGX3100

2. Week 6
 Any Essay related questions?
 Group Presentations: Obesity and Fast Food.
 Use the stakeholder analysis to look at the impact of fast
food (e.g. McDonalds) on each stakeholder group. Should
the sale/marketing of fast food be regulated/restricted? If so
why? If not, why not?
 Theoretical Framework: Stakeholder Theory
 Review Stakeholder and Stakeholder perspectives.

3. Marketing: Junk Food and Obesity
 Growing criticism: https://www.youtube.com/watch?v=0K3F_53Sn34
 Young Children as stakeholders.
 Regulation of junk food advertising to Children.
 Who is responsible: Corporations or individuals?
https://www.youtube.com/watch?v=OTfL5ZNd8ro
 These 7 companies are signatories to the Australian Quick Service
Restaurant Industry Initiative for Responsible Advertising and Marketing
to Children under 14 years.
 These companies—McDonald’s, KFC, Pizza Hut, Hungry Jack’s,
Oporto, Red Rooster and Chicken Treat—have committed to adopt on-
pack nutrition labelling and to display nutritional information clearly on
the their websites.
 Self-regulation.

4.  Are kids affected by advertising?
 What do kids say:
https://www.ted.com/talks/birke_baehr_what_s_wrong_with_our_food_s
ystem#t-126208
 Is this part of a bigger problem?
 https://www.ted.com/talks/jamie_oliver

5. Things to discuss
 Banning of Junk Food ads: e.g. Disney
http://www.bbc.com/news/world-us-canada-18336478
 Advertising healthy food.
 Junk Food tax? Should a special tax be applied to "junk" food and
applied to offset the costs of healthier foods?
 Cheaper to buy Coke and Maccas!

6. SHAREHOLDER
VS
STAKEHOLDER

9.  Any Questions?
Thank You!