Trends in Online Video and Content Marketing

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An overview of recent trends in online video usage and audience behaviour, and how these trends fit with content marketing strategies. Also a quick look at the workflow

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Trends in Online Video and Content Marketing

  1. 1. Trends in Online Video & Content Marketing
  2. 2. 700  
  3. 3. 60%  
  4. 4. 90%  
  5. 5. Longer  than  10  minutes    
  6. 6. Access  everywhere  +  Bandwidth=  Video  explosion  
  7. 7. Webcast workflow#1 Set Objectives
  8. 8. Webcam?Single cam?Vision mix?Studio?
  9. 9. Webcast workflow#2 First Steps
  10. 10. Webcast workflow3# Content Planning
  11. 11. Webcast workflow 4# Pre-Event Marketing
  12. 12. Webcast workflow6# Managing the Live event
  13. 13. Webcast workflow7# Post-Event Marketing
  14. 14. www.kinura.comsarah.platt@kinura.com @sarahkplatt @kinura

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