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What results
have you seen
from your
LinkedIn profile
By Kim Proctor
www.CustomersThatClick.com
It’s time to retool &
refresh your profile
Not seeing results ?
Take advantage of
the benefits of
connecting with 100
million
LinkedIn U.S. users
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
What can you expect?
• Make new connections
• Find new clients
• Find new job opportunities
• Find speaking engagements
• Increase visibility
• And more…
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
1: Start with Research
• Think about what messages appeal
to your industry. Make note of
keywords, phrases; write down ideas
for your own profile.
• Check out a variety of profiles from
your network - see the ways you can
present yourself.
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
2. Your Profile Needs
• Strong descriptions with
keywords.
• To be easy to read and
scan (not overly lengthy
per se)
• A good visual balance
(image, links,
recommendations, etc.)
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
3. Your Profile Elements
• A good headshot
• A well-crafted headline
• A summary of your experience and
expertise
• List out each of your jobs with brief
description/ accomplishments
• Under each important job, add a related or
interesting link
• Example: www.linkedin.com/in/kimproctor
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
3. Your Profile Elements
• Ask for job recommendations (if you
could have at least one for each job
that would be a great start)
• Add a header background image (this
is a newer option)
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
4. How to Maintain
• Post an update at least once a week;
“like” or comment on other’s updates 1-2
times a week
• Change out the links under job (or top
description section) on a regular basis
• Update descriptions with new
accomplishments a few times a year
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
Next Steps
• Take your time with step 1. During your
research take good notes.
• Get prepared to update your profile,
write up your description, each job
description and gather the links to use.
• Then go to www.LinkedIn.com, click
“profile” and “edit profile” and you are
on your way!
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
Next Steps
• Ask your contacts for feedback on your
profile and make edits as needed. (This
is a good opportunity to reconnect with
those in your network.)
• Don’t forget to keep posting each week
and overhaul your profile a few times a
year – schedule it on your calendar now
so you won’t forget.
© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
Send me a message via any of these options…
Thanks, Kim Proctor
www.LinkedIn.com/in/KimProctor
www.Twitter.com/RetainCustomers
www.CustomersThatClick.com/Contact
Questions

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Do you see results from your LinkedIn profile?

  • 1. What results have you seen from your LinkedIn profile By Kim Proctor www.CustomersThatClick.com
  • 2. It’s time to retool & refresh your profile Not seeing results ?
  • 3. Take advantage of the benefits of connecting with 100 million LinkedIn U.S. users © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 4. What can you expect? • Make new connections • Find new clients • Find new job opportunities • Find speaking engagements • Increase visibility • And more… © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 5. 1: Start with Research • Think about what messages appeal to your industry. Make note of keywords, phrases; write down ideas for your own profile. • Check out a variety of profiles from your network - see the ways you can present yourself. © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 6. 2. Your Profile Needs • Strong descriptions with keywords. • To be easy to read and scan (not overly lengthy per se) • A good visual balance (image, links, recommendations, etc.) © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 7. 3. Your Profile Elements • A good headshot • A well-crafted headline • A summary of your experience and expertise • List out each of your jobs with brief description/ accomplishments • Under each important job, add a related or interesting link • Example: www.linkedin.com/in/kimproctor © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 8. 3. Your Profile Elements • Ask for job recommendations (if you could have at least one for each job that would be a great start) • Add a header background image (this is a newer option) © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 9. 4. How to Maintain • Post an update at least once a week; “like” or comment on other’s updates 1-2 times a week • Change out the links under job (or top description section) on a regular basis • Update descriptions with new accomplishments a few times a year © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 10. Next Steps • Take your time with step 1. During your research take good notes. • Get prepared to update your profile, write up your description, each job description and gather the links to use. • Then go to www.LinkedIn.com, click “profile” and “edit profile” and you are on your way! © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 11. Next Steps • Ask your contacts for feedback on your profile and make edits as needed. (This is a good opportunity to reconnect with those in your network.) • Don’t forget to keep posting each week and overhaul your profile a few times a year – schedule it on your calendar now so you won’t forget. © 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers
  • 12. Send me a message via any of these options… Thanks, Kim Proctor www.LinkedIn.com/in/KimProctor www.Twitter.com/RetainCustomers www.CustomersThatClick.com/Contact Questions