How Will Today's Headlines Impact Your Enterprise Mobile Strategy? With recent news from Apple, IBM and others to renew their focus on enterprise mobility, organizations need to know how to navigate the ever-changing mobile landscape to strategically create and deploy the right mix of applications across all devices without compromising security and freedom. Join KidoZen for a webinar on navigating the ever-changing mobile landscape.

1. Navigating the Enterprise
Mobile Landscape
Jesus Rodriguez, CEO

2. About Me
• Hackerpreneur
• Co-Founder KidoZen
• Advisor to software companies (Microsoft, Oracle….)
• Board member
• Investor
• Speaker & author
• http://jrodthoughts.com
• http://weblogs.asp.net/gsusx
• https://twitter.com/jrdothoughts

3. About KidoZen
COMPANY
 Enterprise Mobile App Platform (PaaS)
 Headquarters: Miami, FL
 Development Center: Buenos Aires, Argentina
 Privately Held
 Series A of $5 Million: November 2013, Third Point Ventures
WHAT WE PROVIDE
 Enterprise Mobile Backend-as-a-Service API
 Mobile SDKs
 Mobile Enterprise Application Center
 HTML 5 Hosting
 Mobile Data Virtualization
 Mobile Data Management
 Mobile Analytics
 Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
• Large Number of Enterprise APIs
• Public, Private, Hybrid Cloud &
On-Premise
• Access and Manage Enterprise Data
Sources by Applying Security Policies
at the Data Level for Mobility
Management
• 100+ Global 1000 Customers
• Pricing starts at $5k/10M API Calls/10K
Users/200GB Store per Month

4. 25 partners in 50 countries
Canada
United States
China
South Africa Australia
Taiwan
Philippines
Argentin
a
Egypt
Kuwait
Saudi Arabia
UAE
Mexico
India
Malaysia
Singapore
Indonesia
Europe
Austria
Belgium
Czech Republic
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Russia
Geographic Coverage

5. Today’s Agenda
• Interpreting this summer’s mobility headlines
• A new thesis about the enterprise mobile market

6. Industry Headlines

7. Apple & IBM Announce Strategic Alliance
(http://www.kidozen.com/weeks-later-reflections-apple-
ibm-partnership/)
Industry Headline

8. Interpretation
• It’s not 1984 anymore
• Partnership seems highly irrelevant for IBM
• Single vendor strategy = lock-in
• Doesn’t address the biggest problem with enterprise mobile
business solutions: customization!

9. Industry Headline
Amazon Announces AWS Mobile Services
(http://www.kidozen.com/amazon-releases-aws-
mobile-services-love/)

10. Interpretation
• Mostly a consumer offer
• Complements AWS IaaS and PaaS capabilities
• Lacks support for on-premise integration
• Lacks support for EMM and MAM capabilities

11. Industry Headline
Yahoo buys Flurry for $250M
(http://www.flurry.com/blog/flurry-insights/flurry-yahoo-
next-chapter#.U_28lfldV8F)

12. Interpretation
• Signals Yahoo’s entrance into the mobile space
• Proves that mobile business analytics have to go beyond
advertising to achieve market domination
• Mobile business analytics for the enterprise remains an untapped
market

13. Industry Headline
Google Acquires Divide
(http://www.kidozen.com/google-acquires-divide-the-new-
generation-mdm-just-got-mainstream-2/)

14. Interpretation
• Google is surrounding Android with enterprise-ready offerings
• MDM is becoming an essential part of mobile OS’s
• Divide will be deeply integrated with Google Apps

15. Google acquires Appurify
(http://www.kidozen.com/google-acquires-appurify-
perspective/)
Industry Headline

16. Interpretation
• Google is surrounding Android with enterprise-ready development
tools and frameworks
• The acquisition proves that crowd sourced mobile testing vendors
are struggling to achieve critical mass
• The acquisition is a step to add mobile testing capabilities as part
of broader mobile platforms

17. Industry Headline
BlackBerry buys Secusmart
(http://www.kidozen.com/why-we-are-bullish-on-blackberry/)

18. Interpretation
• Provides the foundation for a “secure BlackBerry” ― encrypted
voice, SMS, media communications
• Expands BlackBerry EMM value proposition to highly secured
topologies
• Expands BlackBerry messaging services value proposition

19. Industry Headline
Lookout raises $150M
(http://blogs.wsj.com/digits/2014/08/13/big-funds-bet-
150-million-on-mobile-security-startup-lookout/)

20. Interpretation
• The mobile device security value proposition should expand
beyond MDM providers
• Open and simpler platforms are destined to win in the space
• As the enterprise mobile market evolves Lookout’s value
proposition will become more relevant

21. Industry Headline
KidoZen announces general availability of mobile data
virtualization and mobile data management platforms
(http://http://www.kidozen.com/press-release/
kidozen_mobile_data_management/)

22. Interpretation
• First solution of its type in the market
• Mobile data virtualization = one API to access all your business data
from mobile apps
• Mobile data management = securing enterprise data assets used
by mobile apps
• >50 customers in production with the platforms

23. An emerging trend to follow…

24. Thesis about the enterprise mobile market
The enterprise mobile market is
headed for consolidation

25. Interpretation
• Market will evolve from fragmented, isolated solutions to more
complete mobile platforms
• Many of the current mobile platform offerings won’t survive as
standalone categories
• Several factors are contributing to the consolidation:
• Enterprises like end-to-end solutions
• MDM is getting increasingly commoditized
• Mobile OS vendors are expanding their value proposition from devices
to enterprise capabilities

26. Summary
• Apple is getting more serious about the enterprise
• Google is surrounding Android with enterprise-ready technologies
• BlackBerry is doubling down on cyber security
• Yahoo! has entered the mobile market with the acquisition of
Flurry
• KidoZen is rapidly expanding beyond enterprise mBaas offering
and becoming a next-generation enterprise mobile platform
• The enterprise mobile market is consolidating
• We are already seeing the initial signs of consolidation

27. Watch today’s webinar on-demand at:
http://youtu.be/Lf4JMQNTr0Y

28. Thanks
Jesus Rodriguez:
jr@kidozen.com
http://twitter.com/#!/jrodthoughts
http://jrodthoughts.com/
www.kidozen.com