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The 100% Fail-Proof Method To
   Becoming A Legend In Your
Industry & Growing Your Fanbase



   Brought to you by
With this method, youā€™re web business will quickly
become perceived as the go-to website in your market.

Or, youā€™ll become perceived as the go-to guy or gal in
your industry or marketplace.
With this approach, word of mouth marketing spreads.
Referrals come in every single day.
You can control the social media landscape easily.
How?
By becoming a Trusted Advisor.
By becoming a Trusted Advisor.
What does being a Trusted Advisor give you?
Instant credibility
Which means...
Trust
And more...
Five Constructs of Trust:
  > The capacity for trusting
  > The trusting and ethical conduct
  > The trusting word. Are you a person of your word?
  > The perception of competence
  > The perception of intentions
Everything you do to attract attention and educate your
market should be to increase the trust that others have in
you/your business.
Exposure and publicity
WOW large numbers of people
Stand out from the crowd
Stand out from the crowd
Becoming a trusted advisor results in more clients and
more profit - with less marketing and advertising cost.
Becoming a trusted
advisor does not
happen overnight.
How do you do it?
Clue: start with the name.
Trusted Advisor.
Trust = Credibility + Reliability + Intimacy + Self-Orientation
Trust = Credibility + Reliability + Intimacy + Self-Orientation


             What we say, our skills, and credentials.
Trust = Credibility + Reliability + Intimacy + Self-Orientation


            The actions we take and our predictability
Trust = Credibility + Reliability + Intimacy + Self-Orientation


    How comfortable people are conļ¬ding in us and our empathy
Trust = Credibility + Reliability + Intimacy + Self-Orientation


                            Our ego
The trusted advisors attracts attention
The trusted advisors educates
The trusted advisors listens
The trusted advisors guides
The trusted advisors no longer sells his or her own
product or service
But, before any of that, you need to earn the right to be
listened to. How do you do that?
Give value, without expectation.
The Fail-Proof Method to Becoming a Trusted
Advisor Using Just 4 Simple Activities
Step #1 - Start a blog and write a short, but informative article
at least twice a week.
Step #2 - Organise a free report, free video or other item that
you can give away (digitally or physically) to demonstrate your
know-how and skills. Sell the sizzle, not the steak.
Step #3
   Build a social
 community and get
your target market to
     participate.
Step #4 - Run a
free workshop or
webinar to educate
your market.
How To Become A Trusted Authority

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How To Become A Trusted Authority

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