The 100% Fail-Proof Method To   Becoming A Legend In YourIndustry & Growing Your Fanbase   Brought to you by
With this method, you’re web business will quicklybecome perceived as the go-to website in your market.Or, you’ll become p...
With this approach, word of mouth marketing spreads.Referrals come in every single day.You can control the social media la...
How?
By becoming a Trusted Advisor.
By becoming a Trusted Advisor.
What does being a Trusted Advisor give you?
Instant credibility
Which means...
Trust
And more...
Five Constructs of Trust:  > The capacity for trusting  > The trusting and ethical conduct  > The trusting word. Are you a...
Everything you do to attract attention and educate yourmarket should be to increase the trust that others have inyou/your ...
Exposure and publicity
WOW large numbers of people
Stand out from the crowd
Stand out from the crowd
Becoming a trusted advisor results in more clients andmore profit - with less marketing and advertising cost.
Becoming a trustedadvisor does nothappen overnight.
How do you do it?
Clue: start with the name.Trusted Advisor.
Trust = Credibility + Reliability + Intimacy + Self-Orientation
Trust = Credibility + Reliability + Intimacy + Self-Orientation             What we say, our skills, and credentials.
Trust = Credibility + Reliability + Intimacy + Self-Orientation            The actions we take and our predictability
Trust = Credibility + Reliability + Intimacy + Self-Orientation    How comfortable people are confiding in us and our empathy
Trust = Credibility + Reliability + Intimacy + Self-Orientation                            Our ego
The trusted advisors attracts attention
The trusted advisors educates
The trusted advisors listens
The trusted advisors guides
The trusted advisors no longer sells his or her ownproduct or service
But, before any of that, you need to earn the right to belistened to. How do you do that?
Give value, without expectation.
The Fail-Proof Method to Becoming a TrustedAdvisor Using Just 4 Simple Activities
Step #1 - Start a blog and write a short, but informative articleat least twice a week.
Step #2 - Organise a free report, free video or other item thatyou can give away (digitally or physically) to demonstrate ...
Step #3   Build a social community and getyour target market to     participate.
Step #4 - Run afree workshop orwebinar to educateyour market.
How To Become A Trusted Authority
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How To Become A Trusted Authority

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http://www.insiderinternetsuccess.com
Sixth session of the Info-Marketing Millionaire Seminar presented by Kavit Haria.

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  • How To Become A Trusted Authority

    1. 1. The 100% Fail-Proof Method To Becoming A Legend In YourIndustry & Growing Your Fanbase Brought to you by
    2. 2. With this method, you’re web business will quicklybecome perceived as the go-to website in your market.Or, you’ll become perceived as the go-to guy or gal inyour industry or marketplace.
    3. 3. With this approach, word of mouth marketing spreads.Referrals come in every single day.You can control the social media landscape easily.
    4. 4. How?
    5. 5. By becoming a Trusted Advisor.
    6. 6. By becoming a Trusted Advisor.
    7. 7. What does being a Trusted Advisor give you?
    8. 8. Instant credibility
    9. 9. Which means...
    10. 10. Trust
    11. 11. And more...
    12. 12. Five Constructs of Trust: > The capacity for trusting > The trusting and ethical conduct > The trusting word. Are you a person of your word? > The perception of competence > The perception of intentions
    13. 13. Everything you do to attract attention and educate yourmarket should be to increase the trust that others have inyou/your business.
    14. 14. Exposure and publicity
    15. 15. WOW large numbers of people
    16. 16. Stand out from the crowd
    17. 17. Stand out from the crowd
    18. 18. Becoming a trusted advisor results in more clients andmore profit - with less marketing and advertising cost.
    19. 19. Becoming a trustedadvisor does nothappen overnight.
    20. 20. How do you do it?
    21. 21. Clue: start with the name.Trusted Advisor.
    22. 22. Trust = Credibility + Reliability + Intimacy + Self-Orientation
    23. 23. Trust = Credibility + Reliability + Intimacy + Self-Orientation What we say, our skills, and credentials.
    24. 24. Trust = Credibility + Reliability + Intimacy + Self-Orientation The actions we take and our predictability
    25. 25. Trust = Credibility + Reliability + Intimacy + Self-Orientation How comfortable people are confiding in us and our empathy
    26. 26. Trust = Credibility + Reliability + Intimacy + Self-Orientation Our ego
    27. 27. The trusted advisors attracts attention
    28. 28. The trusted advisors educates
    29. 29. The trusted advisors listens
    30. 30. The trusted advisors guides
    31. 31. The trusted advisors no longer sells his or her ownproduct or service
    32. 32. But, before any of that, you need to earn the right to belistened to. How do you do that?
    33. 33. Give value, without expectation.
    34. 34. The Fail-Proof Method to Becoming a TrustedAdvisor Using Just 4 Simple Activities
    35. 35. Step #1 - Start a blog and write a short, but informative articleat least twice a week.
    36. 36. Step #2 - Organise a free report, free video or other item thatyou can give away (digitally or physically) to demonstrate yourknow-how and skills. Sell the sizzle, not the steak.
    37. 37. Step #3 Build a social community and getyour target market to participate.
    38. 38. Step #4 - Run afree workshop orwebinar to educateyour market.

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