RPC PPC Sesson

1. PPC Ads

2. Review Selection of Ads

3. Search: Online Marketing Courses

4. Search: Health Insurance Quote

5. Search: Mothers Day Flowers Dublin

6. Search: holidays Italy

7. Crystal Summer

8. Search: holidays thailand 2011

9. Travel Mood Landing Page

10. Search: trips to eygpt

11. Falcon Landing Page

12. Search: holidays australia

13. Quantas Landing Page

14. More PPC Examples

15. Search: best rate hotels dublin

16. Search: Cheap hotels Dublin

17. Search: portable external hard drive

18. Search: Business Mobile Phone Plans

19. Search: Cheapest Mobile Phones

20. Best Deposit Rate

21. Personal Injury Claims

22. Im Sorry Flowers….

23. Search: I Love you flowers

24. New Baby Flowers

25. Car Breakdown Recovery

26. Google Content Network

27. Overview of Ad System Auction View Hal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ

31. Google Adwords http://adwords.google.com/support

32. Google Adwords Architecture

36. Create an account - https://adwords.google.com

37. Ad Campaign

38. Create Ad Groups, Ads, Keywords

39. Adword Performance Interface

40. Keyword Research

43. Keyword Matches

44. Broad Match

45. Phrase Match

46. Exact Match

47. Negative Match

48. Keyword Insertion

50. How it works Search query: poodles yorkies west highland terriers Ad: Buy Poodles From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Yorkies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Puppies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Destination URL: http://www.example.com/?kw=poodles http://www.example.com/?kw=yorkies http://www.example.com/?kw=west%20highland%20terriers

51. Capitalistion - Search:golden retrievers Your ad's title How the ad title appears to users What part of the keyword is capitalized? Buy {keyword:Puppies} Buy golden retrievers No part Buy {Keyword:Puppies} Buy Golden retrievers The first letter of the first word only (sentence capitalization) Buy {KeyWord:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization) Buy {KeyWORD:Puppies} Buy Golden RETRIEVERS The first letter of the first word and the entirety of each additional word Buy {KEYWORD:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization)

52. Refining Keyword Ads Ad group name: Puppies Keywords: golden retrievers, labradors, poodles, yorkies, puppies Ad text: Buy {KeyWord:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com

53. More Granular Ad Group Ad group name: Poodles Yorkies Keywords: poodles, poodle puppies, toy poodles yorkies, yorkie puppies, teacup yorkies Ad text: Buy {KeyWord:Poodle Puppies} Award-Winning Poodle Breeder Satisfaction Guaranteed! www.Example.com Buy {KeyWord:Yorkie Puppies} Award-Winning Yorkie Breeder Satisfaction Guaranteed! www.Example.com

58. To Link Adwords to Googe Analytics

60. Conversion Tracking

61. Create a conversion action

62. Adding $value variables