Social Media

1. Using Social Media to
Enhance Word-of-Mouth
Advertising
Kevin Wessell

2. Using Social Media to Enhance Word-
of-Mouth Advertising
As the former adviser to 1-800-Company of Santa
Clarita, California, Kevin Wessell has seen how a
good recommendation can bring in new business.
The company believes in taking care of customers
so they will tell their friends about their good
experience. Now, social media has the power to
reach exponentially more new customers via word-
of-mouth advertising than ever before.

3. Using Social Media to Enhance Word-
of-Mouth Advertising
Each individual engaged in social media interaction
has a network of contacts to which their activity is
broadcast. If they mention a positive experience
with a brand or company, this reference goes
further than just a recommendation over the back
fence. To help customers promote their business,
every corporate website should offer quick access to
their online marketing tools, including Twitter,
Facebook, Pinterest, blogs, You Tube page, and
more.

4. Using Social Media to Enhance Word-
of-Mouth Advertising
Social media posts should engage fans in order to
create more buzz. For example, a company can
post a question asking if customers prefer product A
or product B to create a discussion. Social media
sites work best when they are continuously updated
and content is not allowed to grow stale. One way
to do this is to take part in a conversation regarding
the company, brand, or industry. In addition,
posing a helpful answer to a customer’s question
shows concern and provides positioning as an
industry expert.