SXSWi Panel: We F*cked Up. Exploring Failure with Happy Cog and Friends

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This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer …

This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer Interactive), and Greg Storey (Happy Cog West.) The talk was written by Kevin M. Hoffman. The slides were designed by Kevin Sharon and Kevin M. Hoffman.

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  • 1. #sxswfailure
  • 2. #sxswfailure
  • 3. TRACEY HALVERSON @fastspottracey #wef*ckedup #sxswfailure
  • 4. failure |ˈfālyər| noun, by Tracey Halverson Being in a bad situation and doing nothing about it. #sxswfailure
  • 5. GREG HOY @greghoyboy #wef*ckedup #sxswfailure
  • 6. failure |ˈfālyər| noun, by Greg Hoy At the end of the day, not being able to proudly promote the work you’ve done. #sxswfailure
  • 7. WIL REYNOLDS @wilreynolds #sxswfailure
  • 8. failure |ˈfālyər| noun, by Wil Reynolds Occurs whenever I put my head on the pillow and find myself feeling like I’m not doing everything I can to help my clients be successful. #sxswfailure
  • 9. GREG STOREY @brilliantcrank #sxswfailure
  • 10. failure |ˈfālyər| noun, by Greg Storey When two or more parties do not communicate clearly, make assumptions, and in doing so set false expectations of one another and the work created. #sxswfailure
  • 11. How many different kinds of failure? #sxswfailure
  • 12. #sxswfailure
  • 13. #sxswfailure
  • 14. #sxswfailure
  • 15. RECOVERABLE FAILURES UNRECOVERABLE FAILURES #sxswfailure
  • 16. RECOVERABLE FAILURES #sxswfailure
  • 17. RECOVERABLE FAILURES SIMPLE MISTAKES #wef*ckedup #sxswfailure
  • 18. RECOVERABLE FAILURES DID YOU TEST? #wef*ckedup #sxswfailure
  • 19. RECOVERABLE FAILURES SCOPE AND EXPECTATIONS #wef*ckedup #sxswfailure
  • 20. RECOVERABLE FAILURES MANAGE THE UNKNOWN #wef*ckedup #sxswfailure
  • 21. “the ménage à trois” #sxswfailure
  • 22. RECOVERABLE FAILURES Q&A #sxswfailure
  • 23. RECOVERABLE FAILURES Q&A 1. Pretend you are your own worst client or coworker. 2. The one that ruined everything. 3. Tell the panel what you do to make projects fail. 4. Confused? I’ll demonstrate. #sxswfailure
  • 24. #sxswfailure
  • 25. UNRECOVERABLE FAILURES #sxswfailure
  • 26. (NOT) GETTING FIRED UNRECOVERABLE FAILURES #sxswfailure
  • 27. CATASTROPHE UNRECOVERABLE FAILURES #sxswfailure
  • 28. FIRING CLIENTS UNRECOVERABLE FAILURES #sxswfailure
  • 29. #sxswfailure
  • 30. If nothing else, tweet this. #sxswfailure
  • 31. #sxswfailure
  • 32. #sxswfailure
  • 33. #sxswfailure
  • 34. #sxswfailure
  • 35. #sxswfailure
  • 36. #sxswfailure
  • 37. #sxswfailure
  • 38. #sxswfailure
  • 39. #sxswfailure
  • 40. Go forth and fail. @kevinmhoffman #sxswfailure
  • 41. #sxswfailure