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Creating a "Responsive" Web Community on Campus - HighEdWeb 2013

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Creating a "Responsive" Web Community on Campus - HighEdWeb 2013

  1. 1. Nathan Gerber Utah Valley University
  2. 2. Nathan Gerber  Director, Web Dev. Services, Utah Valley University 14yrs.  Web IA, CMS Consulting  Noel-Levitz Associate Consultant, Web Strategy and Interactive Marketing Services team UVU  Centralized CMS  Decentralized content  30,000 public pages  420+ web folks across campus Nathan Gerber @nathangerber
  3. 3. Utilize energy around new technologies Leverage tech. to help the community Grow community by communicating 11 22 33 Disclaimer: No website was made responsive during the making of this presentation
  4. 4. Resources Administration Campus CommunityTechnology Changes
  5. 5. Three Pronged Approach  Connecting  Training  Collaborating Our Tools  Engagement Sessions  CMS  Comm. Channels ◦ Website ◦ Email ◦ Blog
  6. 6. Marketing IT THE WEB TEAM
  7. 7. University Communications Committee
  8. 8. Trainings Videos Communications Events Contacts
  9. 9. One Direction
  10. 10. One Direction… Working Together
  11. 11. Images Scripts Styles Resources Simple (does not mean boring)
  12. 12. Everything can’t fit on a small scr
  13. 13. - Trent Walton -
  14. 14. stacking vs. interdigitating - Trent Walton -
  15. 15. Flexible Templating System:  Developers create, content experts can use  Content elements become focus, not page  Paradigm shift for developers and content experts
  16. 16. ©2013 Noel-Levitz, LLC. 2013 E-Expectations Report: The Impact of Mobile Browsing on the Online Behavior of College-Bound High School Students.
  17. 17. Recommendations: Students checking e-mail on a smartphone are not going to read the same way they will on a full-size PC or laptop screen. Your e-mail messages need to adapt to this reality. • Economize your e-mail copy as much as possible so mobile users won’t have to scroll through long lines of text. • Create designs that, while attractive, maximize the screen space of smaller displays. • Move calls to action up so they display before the fold or on the first scroll of a mobile display, and repeat the request at the end. • Test all of your messages on a variety of mobile platforms before deploying.
  18. 18. Web Community
  19. 19.  HTML basics  SEO help  Social media strategies  CSS styling  Search improvements  Content writing  Photoshop mockup templates  Email strategies  Many more…
  20. 20.  What are your channels? ◦ Meetings, Website, Blog, CMS messaging  What goes out to each channel?  Who has access to each channel? ◦ To consume? To send?  Can any communications be repurposed across channels?
  21. 21.  How often does information go out through each channel? ◦ Emails, once per month ◦ Blog posts, once every 2 weeks ◦ CMS messaging, as system needs  How can community communicate with us? ◦ How will we let them know we heard them? ◦ How do we moderate?  This is a living plan, ever changing
  22. 22. Your Web Community can be a vast resource Your existing tools must support efforts Communications plan is a must! RWD has energy, capture it Keep it simple, not boring Working together is key!
  23. 23. Q & A nathan.gerber@uvu.edu

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