Google Mobile Ads Best Practices

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Kevin Ferguson

Technology Business

Search Engine Marketing
Top 5 Elements
For Success

t
e User’s Inten
nding Mobil
Search Engine Marketing
Top 5 Elements 1. Understa

For Success

t
e User’s Inten
nding Mobil
Search Engine Marketing
Top 5 Elements 1. Understa
r Mobile Ads
For Success 2. Pre viewing You

t
e User’s Inten
nding Mobil
Search Engine Marketing
Top 5 Elements 1. Understa
r Mobile Ads
For Success 2. Pre viewing You
P hone Users
3. Viewing Your Site’s i

1. Mobile Users Have a
Different Intent

Seeking
1.Pricing

2.Types of Locks

3.Alarm systems

1. Mobile Users Have a
Different Intent

Seeking
1.Pricing

2.Types of Locks

3.Alarm systems

Need to Know Intent Before You Begin

1. Mobile Users Have a Phone Number or Location Should Be
Different Intent Easily Visible in the Ad & on Web site

Determine User
Intent Before You
Create the Ads
Is the Intent:

2. Previewing Your Mobile Ad
The Preview Tool allows
you to see how your ad
appears on mobile devices
as well as through a
variety of carriers (e.g -
AT&T, Verizon, etc.).

https://adwords.google.com/d/AdPreview/

3. Viewing Your Site’s
Mobile Users
In Adobe SiteCatalyst

iPhone/iPad Users
Dominate Viewership

Reason: Partly Because they
(& Blackberry Storm) Possess
Full Browsers (HTML browser)
Similar to desktop browsers

4. Reaching Other
Mobile Phone Users

Enabled here in
Google Adwords

4. Reaching Other
Mobile Phone Users

Enabled here in
Google Adwords

Most other mobile phones, like
Motorola Razr or Blackberry Curve,
have limited browsers, that don’t
render all images.

As a result, they only see Google ads
if they are mobile enabled.

5. Tracking Mobile Place Your Mobile Tracking Script on Your

Conversions Mobile Site’s Thank You Page

5. Tracking Mobile Place Your Mobile Tracking Script on Your

Conversions Mobile Site’s Thank You Page

Best Practice: Offer a different phone number
on your mobile site, so it’s easier to
distinguish where the calls are coming from.

5. Tracking Mobile Place Your Mobile Tracking Script on Your

Conversions Mobile Site’s Thank You Page

Warning: Not all phones
support all scripts. Best Practice: Offer a different phone number
Therefore, the numbers on your mobile site, so it’s easier to
may not be 100% accurate. distinguish where the calls are coming from.

Prepared by:
Kevin Ferguson
SEM Staff Consultant
Omniture, an Adobe Company
(650) 703-0883
kferguso@adobe.com

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Google Mobile Ads Best Practices

1. Google Mobile Ads By Kevin Ferguson

2. Search Engine Marketing Top 5 Elements For Success

3. t e User’s Inten nding Mobil Search Engine Marketing Top 5 Elements 1. Understa For Success

4. t e User’s Inten nding Mobil Search Engine Marketing Top 5 Elements 1. Understa r Mobile Ads For Success 2. Pre viewing You

5. t e User’s Inten nding Mobil Search Engine Marketing Top 5 Elements 1. Understa r Mobile Ads For Success 2. Pre viewing You P hone Users 3. Viewing Your Site’s i

6. t e User’s Inten nding Mobil Search Engine Marketing Top 5 Elements 1. Understa r Mobile Ads For Success 2. Pre viewing You P hone Users 3. Viewing Your Site’s i Mobile Users 4. Rea ching Other

7. t e User’s Inten nding Mobil Search Engine Marketing Top 5 Elements 1. Understa r Mobile Ads For Success 2. Pre viewing You P hone Users 3. Viewing Your Site’s i Mobile Users 4. Rea ching Other C onversions 5. Trac king Mobile

8. 1. Mobile Users Have a Different Intent Seeking 1.Pricing 2.Types of Locks 3.Alarm systems

9. 1. Mobile Users Have a Different Intent Seeking 1.Pricing 2.Types of Locks 3.Alarm systems Need to Know Intent Before You Begin

10. 1. Mobile Users Have a Phone Number or Location Should Be Different Intent Easily Visible in the Ad & on Web site

11. Determine User Intent Before You Create the Ads Is the Intent:

12. Determine User Intent Before You Create the Ads Is the Intent:

13. Determine User Intent Before You Create the Ads Is the Intent:

14. Determine User Intent Before You Create the Ads Is the Intent:

15. 2. Previewing Your Mobile Ad The Preview Tool allows you to see how your ad appears on mobile devices as well as through a variety of carriers (e.g - AT&T, Verizon, etc.). https://adwords.google.com/d/AdPreview/

16. 3. Viewing Your Site’s Mobile Users In Adobe SiteCatalyst

17. iPhone/iPad Users Dominate Viewership

18. iPhone/iPad Users Dominate Viewership Reason: Partly Because they (& Blackberry Storm) Possess Full Browsers (HTML browser) Similar to desktop browsers

19. 4. Reaching Other Mobile Phone Users Enabled here in Google Adwords

20. 4. Reaching Other Mobile Phone Users Enabled here in Google Adwords Most other mobile phones, like Motorola Razr or Blackberry Curve, have limited browsers, that don’t render all images. As a result, they only see Google ads if they are mobile enabled.

21. 5. Tracking Mobile Place Your Mobile Tracking Script on Your Conversions Mobile Site’s Thank You Page

22. 5. Tracking Mobile Place Your Mobile Tracking Script on Your Conversions Mobile Site’s Thank You Page Best Practice: Offer a different phone number on your mobile site, so it’s easier to distinguish where the calls are coming from.

23. 5. Tracking Mobile Place Your Mobile Tracking Script on Your Conversions Mobile Site’s Thank You Page Warning: Not all phones support all scripts. Best Practice: Offer a different phone number Therefore, the numbers on your mobile site, so it’s easier to may not be 100% accurate. distinguish where the calls are coming from.

24. Prepared by: Kevin Ferguson SEM Staff Consultant Omniture, an Adobe Company (650) 703-0883 kferguso@adobe.com

Google Mobile Ads Best Practices

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