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The Science of Intranet Engagement
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The Science of Intranet Engagement


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Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurprisingly intranet 'gurus' love …

Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurprisingly intranet 'gurus' love engagement.

But for those of us at the sharp end of making stuff work, how can you really tell when an audience is engaged? And what can you do about it anyway?

SmallWorlders have been wrestling with this for some time, interrogating data, developing analytics and testing hypotheses with our clients (erm ... thanks guys). And now we think we've cracked it. We've put our thoughts together in an eBook – The Science of Intranet Engagement. Download it now and learn the real how, why and what of intranet engagement. Discover the science behind what it means to have engaged employees. And receive tangible recommendations on how to make your intranet more engaging and more effective. With this guide, you’ll uncover:

The three critical dimensions of intranet engagement
A robust framework for measuring effectiveness
Reasons why your intranet may be underperforming
And suggestions for what you can do to put things right

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  • 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  • 3. r e l l i K IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine
  • 4. Meanwhile, back on planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  • 5. hello...? Damn! It’s dark in here.
  • 6. THE TECHNOLOGY MUST SUCK! SUCKNESS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man. SUCKITUDE SUCK CITY SUPER SUCKAGE SUCKWADS
  • 7. ENGAGE MENT ISSUE? Or it is possible we have an
  • 8. What if we could MEASURE ENGAGEMENT?
  • 9. No, seriously. What if we had a 3D ENGAGEMENT FORMULA?
  • 10. The 3 dimensions of engagement INTEREST INTERACTION ADVOCACY
  • 11. The first dimension: INTEREST
  • 12. How to get users to GET & STAY ONBOARD. Measure interest Number of users How often they visit
  • 13. Why users might be UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there
  • 14. 3 ways to increase INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated
  • 15. The second dimension: INTERACTION
  • 16. Convert interest into INTERACTION. Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  • 17. Stimulate the ACTIVE MINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  • 18. 4 ways to increase INTERACTION. 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  • 19. The third dimension: ADVOCACY
  • 20. Make your people ADVOCATES Assess advocacy How people engage others Create a scoring system
  • 21. 3 sources for greater ADVOCACY. 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  • 22. Understand the 3 dimensions of engagement: INTEREST INTERACTION ADVOCACY Learn more now...
  • 23. Expand the value of your intranet. FREEEBOOK. <<< Download this thing.
  • 24. >>>>>>>>>>>>>>>> TAKE THE NEXT STEP WITH A 3D ENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  • 25. Who are you DEALING WITH HERE? Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. We put people first, technology second. Visit Get the complete picture... Download the free eBook >>>
  • 26. hey... Wasn’t that enlightening?