Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MEASURING INTRANET 
ENGAGEMENT
ANALYSE 
Engagement 
analysis & 
benchmarking 
OPTIMISE 
Optimising the 
performance of the 
intranet 
BUILD 
Building the...
Who we do it for
We do it well
BACKGROUND
The Completeness Problem 
The Overview Problem 
The Comparison Problem
Consider a hypothetical fully engaged 
intranet. How would it look? 
100% of userbase 
visit the site every day 
view 10 p...
INTRANET 
ENGAGEMENT MODEL
Interest 
100% of userbase 
visit the site every day 
view 10 pages every day 
(visitor quantity) 
(visit frequency) 
(vis...
ENGAGEMENT = 
Interest x Activity
VISUALISING 
ENGAGEMENT
1 like = 1 download = 
ZERO 
ENGAGEMENT 
PARTIAL 
ENGAGEMENT 
FULL 
ENGAGEMENT 
1 search = 
1 comment = 
etc.
VISUALISING 
INTEREST
Interest 
100% of userbase 
visit the site every day 
view 10 pages every day 
(visitor quantity) 
(visit frequency) 
(vis...
Interest 
visitor quantity 
visit frequency 
visit depth
Partial Interest 
50% 50% 
50% 
Interest = 
12.5% 
( 50% x 50% x 50% )
VISUALISING 
ACTIVITY
Activity 
perform each possible form of 
interaction once per visit
perform each possible form of 
interaction once per visit 
100% ACTIVITY
If each visitor performed half the number of 
possible interactions on each visit. 
ACTIVITY = 50%
Interest = 12.5% 
Activity = 50% 
ENGAGEMENT = 
6.25%
ENGAGEMENT = 6.25% 
(compared to the total potential of the site) 
Interest 
Activity 
100% 
Engagement
TO SUMMARISE
1. External Benchmarking 
2: Internal Diagnosis
1. External Benchmarking 
2: Internal Diagnosis
Size 
XS (1-100), S (101-150), M (501-1000), L (1001-10000), XL (+10000) 
Type of site 
N (Content/News/Comms), C (Collabo...
1. External Benchmarking 
2: Internal Diagnosis
COMMUNITY 
Get everyone interacting, sharing ideas and successes, and 
networking with colleagues across the Group. 
INFOR...
content 
Social
Misconception of the goal of the site 
The site is social and 
nothing else
content 
Social
Content
Re-launch 
August 2013
Oct/Nov 
2012 
Dec 2012 May 2013 Aug 2013 
Jan 2013
Finally
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
Measuring intranet engagement
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Content Marketing And How It Can Help Grow Your Business
Next
Upcoming SlideShare
Content Marketing And How It Can Help Grow Your Business
Next
Download to read offline and view in fullscreen.

Share

Measuring intranet engagement

Download to read offline

The SmallWorlders intranet engagement formula. How it works and how to apply it to improve your intranet strategy

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Measuring intranet engagement

  1. 1. MEASURING INTRANET ENGAGEMENT
  2. 2. ANALYSE Engagement analysis & benchmarking OPTIMISE Optimising the performance of the intranet BUILD Building the intranet What we do
  3. 3. Who we do it for
  4. 4. We do it well
  5. 5. BACKGROUND
  6. 6. The Completeness Problem The Overview Problem The Comparison Problem
  7. 7. Consider a hypothetical fully engaged intranet. How would it look? 100% of userbase visit the site every day view 10 pages every day perform each possible form of interaction once per visit
  8. 8. INTRANET ENGAGEMENT MODEL
  9. 9. Interest 100% of userbase visit the site every day view 10 pages every day (visitor quantity) (visit frequency) (visit depth) Activity perform each possible form of interaction once per visit
  10. 10. ENGAGEMENT = Interest x Activity
  11. 11. VISUALISING ENGAGEMENT
  12. 12. 1 like = 1 download = ZERO ENGAGEMENT PARTIAL ENGAGEMENT FULL ENGAGEMENT 1 search = 1 comment = etc.
  13. 13. VISUALISING INTEREST
  14. 14. Interest 100% of userbase visit the site every day view 10 pages every day (visitor quantity) (visit frequency) (visit depth)
  15. 15. Interest visitor quantity visit frequency visit depth
  16. 16. Partial Interest 50% 50% 50% Interest = 12.5% ( 50% x 50% x 50% )
  17. 17. VISUALISING ACTIVITY
  18. 18. Activity perform each possible form of interaction once per visit
  19. 19. perform each possible form of interaction once per visit 100% ACTIVITY
  20. 20. If each visitor performed half the number of possible interactions on each visit. ACTIVITY = 50%
  21. 21. Interest = 12.5% Activity = 50% ENGAGEMENT = 6.25%
  22. 22. ENGAGEMENT = 6.25% (compared to the total potential of the site) Interest Activity 100% Engagement
  23. 23. TO SUMMARISE
  24. 24. 1. External Benchmarking 2: Internal Diagnosis
  25. 25. 1. External Benchmarking 2: Internal Diagnosis
  26. 26. Size XS (1-100), S (101-150), M (501-1000), L (1001-10000), XL (+10000) Type of site N (Content/News/Comms), C (Collaborative), T (Transactional), O (Other) Types of interactions available Number of Passive types - Number of Active types - Number of Advocative types (e.g. 3-5-3)
  27. 27. 1. External Benchmarking 2: Internal Diagnosis
  28. 28. COMMUNITY Get everyone interacting, sharing ideas and successes, and networking with colleagues across the Group. INFORMATION Make sure everyone has access to information that will help them do their job better, including research reports and data on the Group’s customer base and market landscape. INSPIRATION Give people a glimpse of future possibilities, through reports on new marketing innovations and emerging trends.
  29. 29. content Social
  30. 30. Misconception of the goal of the site The site is social and nothing else
  31. 31. content Social
  32. 32. Content
  33. 33. Re-launch August 2013
  34. 34. Oct/Nov 2012 Dec 2012 May 2013 Aug 2013 Jan 2013
  35. 35. Finally
  • driessen

    Nov. 13, 2014

The SmallWorlders intranet engagement formula. How it works and how to apply it to improve your intranet strategy

Views

Total views

1,578

On Slideshare

0

From embeds

0

Number of embeds

33

Actions

Downloads

18

Shares

0

Comments

0

Likes

1

×