Business Company Profile Keshava Technology Inc

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Business Profile of Keshava Technology Inc, Software Company Based in Toronto helping Small and Medium businesses in Leveraging Internet and Web Platform to Scale their business acquire more clients, leads and sales with automation by creating sales powerful online sales funnel for their business.

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Business Company Profile Keshava Technology Inc

  1. 1. Company Profile of Keshava Technology IncKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto ,Copyright © (2009 - 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 –www.keshavatech.com
  2. 2. 1. Business, Administrative & Contact Information a) Business name: KESHAVA TECHNOLOGY INC b) Business type: Incorporated Company in Ontario c) Tel: 647 725 2652 d) Fax: 416 907 1523 e) E-mail: info@keshavatech.com f) Cell: 647 725 2652 g) Physical address: Keshava Technology Inc., (Web Development and Internet Marketing Co.) , 1 Yonge Street,Suite: 900, Toronto, M5G 1Z3 h) Postal Address: Keshava Technology Inc., (Web Development and Internet Marketing Co.) , 1 Yonge Street,Suite: 900, Toronto, M5G 1Z3 i) Website : http://www.keshavatech.com/ j) Business modelWe offer cutting edge custom solutions for your strategic, creative and technologicalneeds. Our business model includes providing services such as mobile applicationdevelopment, website design and engineering and, on-line marketing strategies. Ourpurpose is to help our clients understand and harness the power and possibilities oftechnology and the internet.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  3. 3. 2. IntroductionCompany HistoryKeshava Technology Inc was started by "Mani Nagappan". He has an extensiveexperience of working in top software companies for 12 years as Project Manager,Onsite Coordinator, Technical Lead and an Architect.It is a Toronto based leading provider of information technology, Web Design, Mobileapplication development, Software Development, IT consulting and business processoutsourcing Service Company. We have more than five years of experience in websitedevelopment, software enhancement, small business team building, internetmarketing tools, retail web products and search engine optimization solutions.What the company doesWe mainly target Medium Size - IT Companies and understand their business needsin order to provide them with the best web design and internet marketing solution.Tell Us Your Business Goals and We Will Help You Meet Them Through a Custom DesignedWebsite.Our websites are designed to: Increase organic and targeted website traffic to your website Improve conversions, capture more leads and increase sales Look better than your competitorsKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  4. 4. We also provide Internet Marketing Consulting Services to: Help You Get Targeted Traffic, Top Search Engine Rankings Improve Your ConversionsStrategy:The company was formed with a vision of becoming an internationally respectedcorporation in Information Technology Solutions and in Software Development. Due toits consistent efforts Keshava Technology Inc holds a leading position universally asInternet Marketing Canada and Web Application Development Company.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  5. 5. Mission:Our mission is to combine Global technology and Internet Marketing leader to createan efficient product to make all our clients to become successful Employer and maketheir employees to feel proud to work in their company with the quality of work wedeliver with Integrity.Values:We strongly believe that there is a direct correlation between the financial success ofthe company and its impact on the society. Hence, we aspire to give Employment to1000s of people worldwide for our clients’ deliverables in Software development andInternet Marketing tools.3. Business goals & objectivesInternet marketing campaign goals require thorough planning. We are highly specificwhen we decide on our marketing goals, objectives and strategies to build a winningmarketing campaign for our clients within reasonable cost.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  6. 6. How we can help our customers achieve their goals through internet marketing 1. Increase Targeted Traffic 2. Increase Sales: through strategic online marketing Evaluate your site usability, Review/optimize the code, Make sure your information architecture (IA) is well organized and makes sense for your industry and users, Review conversion funnels for user-friendliness, Enact a standard for the content and voice, Make sure search engine optimization best practices are in place, Have a strong call to action, etc. 3. Become a Resource / Authority 4. Increase Your Online VisibilityKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  7. 7. 5. Establish Your Company in Local Search 6. Establish Your Brand/Business in Social Media: Some basic Medias we use to get you started with building up your campaign to meet your social media objectives and goals: Video sites, Photo sharing sites, Event listings, Blogs, Twitter, Facebook, Find the niche communities in your industry 7. Branding: Competitive Review and Analysis, Online Reputation Management, Manage your online reputation, Plan Your Goals and Get Started with Your Campaign4. Business strategyOur strategy is to follow Software Development Life Cycle in order to make sure that wemeet the preset goals and activities within timeline, budget, quality and standards.We also have Strategy Experts who can help you in building and implementing websiteStrategy. For that we have Full Time Marketing Analyst and Full Time Writers for yourContent Optimization. We also provide with Business Growth System (BGS) withAutomation.5. Economic intentWe tend to help our clients by the following ways: Increase your number of customer and get more people to buy from you. Increase the average transaction sale and sell more to them. Increase the frequency of purchase and encourage repeat sales. Lower your expense and spend less money by improving your return on investment (ROI).Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  8. 8. 6. Business conceptWe are process oriented company which helps us to see things with the clients’perspective and offer them a value proposition. Our atomically approach to globaldelivery to the service delivery enables us to provide the right talent at the right timeand place to meet our clients involving business technology requirement .7. Products &ServicesInternet Marketing ServicesWe have a dedicated team of consultants which will develop an effective InternetMarketing Campaign which will incorporate your business objectives. The internetoffers various opportunities to: Promote new products and events Sell products and services Create brand awareness Research your target market Establish business connections Increase customer loyaltyOur Internet Marketing ServicesConversion Marketing: Getting people to visit your site is the first step. But if you arerunning a business you need to convert these visitors into paying customers. TurningKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  9. 9. visitors into customers is an art that requires insights into the visitors’ behaviour andthe technical possibilities of making your website as user friendly as possible.SEO Copywriting: SEO Copywriting is all about increasing readability. Visitors andSearch Engines both want to determine, what a page is about. Good copywriting isabout having a clear structure, compelling headlines and useful content. By adjustingyour language to the right search terms you can then increase your rankings.Link Building: Search engines judge websites by the links that lead to them. A link toyour site is like a vote for it, but it is not only the quantity but also the quality thatcounts. Being associated with the right websites via links is vital to your website’srankings. If you link incorrectly or choose the wrong website search engines willpenalize you. Through our research and our resources we are able to set up powerfullink strategies for our clients.Web Development Your Internet Marketing campaign starts with a functional website.We craft websites with a holistic approach to Internet Marketing in mind. With yourinput we can build a website that satisfies all your needs and performs well in organicsearches.Local Search Marketing: Google Places is a feature that helps web users to find localbusinesses online. Google Places is becoming increasingly integrated into organicsearch results and even influences organic rankings. By optimizing your Place Page youcan give prospective customers information about your company and product. Anoptimized Place Page is also mandatory part of your SEO campaign as it will boostKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  10. 10. Search Engine Optimization: This is the “organic” (unpaid) way of climbing up theGoogle ranking through the effective use of specific keywords, site optimization andlink building. Performing well in organic search rankings is a great way to increaseweb traffic, instil confidence and drive conversions.AdWords Management: AdWords is Google’s paid advertising option. These ads displayas “sponsored links” on Google results pages. Using this Pay per Click (PPC) system candeliver immediate results if executed correctly. PPC advertising will bring your targetmarket to your website and convert visitors into customers.Social Media Marketing: Social media platforms such as Facebook, Twitter, MySpace,blogs, YouTube (etc) are becoming an integral part of modern day communication. Ifyou want to build your brand through a personal platform, plugging into this powerfulchannel is the best way to do it. We can help you promote your products and events,making a personal connection with your clients and doing valuable market research atthe same time.All of these Internet marketing services will allow you to achieve an effective Internetmarketing campaign to meet your company goals and objectives. We believe the futureof advertising lies in the web and possibility to track your advertising budget is the keyto making your company grow.Our Internet Marketing campaigns are fully customizable and are tailored to yourcompanies needs and objectives and our satisfied clients are a testament to the successof the Internet marketing services we offer. We will only practice ethical and effectiveKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  11. 11. SEO techniques which we have researched and developed. These techniques are thereto create an affordable and effective Internet Marketing strategy for your company.If you are interested in our services or would like to have your website analysed pleasefeel free to contact us.Value proposal: a) Helps you drive traffic to the website and help you convert more prospects into actual clients. b) Personalized campaigns keep email marketing relevant to the recipient rather than random one–off mails or calls which in turn will helps convert more prospects into clients. c) Attract new customers by engaging them through landing pages and social media campaigns. d) Capture valuable data on potential customers e) Optimize your marketing ROI with data analytics.Web Based Applications:We provide web based solutions to clients located across the globe.We strictly follow Software Development Life cycle process for all our projects to makeevery project a success with timeline, budget, quality and standards.We have delivered promising web sites to our clients with different requirements.Value proposal: a) Cheaper and Flexible: The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a widerKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  12. 12. audience. b) Market Expansion: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access. c) Diversify Revenue Streams: A website is not just a medium for representation of your company; it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses. d) 24X7X365: No more turning customers away when it’s time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours, tell them to visit your website for information they are looking for. Website provides flexibility to pay and purchase anytime. e) Offer Convenience: It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world .Website is a self-service medium. f) Improve credibility: A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride. g) Growth Opportunity: A website serves as a great place to refer potential investors to, to show them what our company is about, what it has achieved and what it can achieve in future.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  13. 13. Mobile Applications Development:We have a dedicated team of mobile application development experts to help yourbusiness go mobile across broad range of mobile devices including iphone, ipad andAndroid. We go an extra mile to provide your users with friendly app experience. Everyapp is build according to mobile best practices and latest coding standards.Value proposal: a) Mobile marketing is the most powerful media ever invented. b) Mobile application helps you target nearly four times the number of users than the laptop users c) Let you send instant messages to your customers, push notifications are read 97% of the time. d) Let your customers share information about you to their friends thus increasing your business e) Let you promote special business events and sales.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  14. 14. f) Make it simple for your customers to connect with you. g) Help you track your success through number of downloads of your app.8. Management & OwnershipKeshava Technology Inc is an Incorporated Company Started in Jan 15th 2009. It wasregistered with Single 100% Ownership as Director by “Mani Nagappan" with FederalGovernment of Canada.9. Current Customers and Projects: Current Customers 1. InnFlyer – Mobile Apps for a SME. Current Projects 1. Innflyer Mobile application: This application allows mobile (iPhone/Android) and iPad users to search nearby restaurants, get offers, get direction to restaurant, and check whether it’s currently open/closed and lot more. User can download latest offers and flyers through the application.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  15. 15. 10. Completed projectsOur Customers:We have done some of the most challenging projects in the past.One of them is with Childrens Arts Theatre School. Refer to thelink: http://www.catsdrama.com/ We built a custom content management system from scratch that allows out of the box business logic modifications. Allows complex modifications to be applied by the users without a developer changing their code manually. Our customized CMS also allows users to manage and conduct their day-to-day business in an easy-to-use fashion. Create monthly and annual reports of the business and added the required functionality for complicated billings and class scheduling issues. “Keshava Technology Inc - They have strong technology team in Toronto with managing tasks properly as per the project timeline and standards. They developed our Project to convert from Ruby on Rails to site in PHP and Mysql within 4 months.” - Ernie, Business Owner, Brampton - wwww.catsdrama.comUnique Strategies used for Clients.We work very closely with Infusion Soft in order to Implement uniquemarketing strategies for Small and Medium Business:Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  16. 16. So the main steps for Email marketing campaign are in Customer Lifecycle are:Attract Traffic: Attract the potential customers to the main website of Keshava Technologies. In order to attract use great content like webinars, case studies explaining how we have been helping our customers in past, interesting blogs catering to particular customer segment and various white papers.Capture New Leads: Motivate the potential leads to sign up to receive your content. Include opt-in language in your Web form to target customers in multiple geographic locations.Nurture Prospectus: Create a consistent, valuable nurture campaign with automated, personalized follow-up messages.Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  17. 17. Convert Sales: Turn browsers into buyers with e-commerce tools and an effective lead management strategy.Delivery and Satisfy: Then we have to make sure that we deliver on what we promise and excel the expectation set by customers. We have to provide them with value proposition. We go above and beyond to really wow your customers.Upsell Customers In order to keep the momentum going we have to develop a long-term upsell strategy to help grow recurring revenue over time.Get Referrals Encourage referrals with a great customer and partner referral program.11. Client Testimonials: "They gave us very good technology solutions which saved lot of our project time and Money". Wayne Davis - BlackLight Marketing Solutions "Their estimation and process they follow throughout the project made our project very successful with quality, standard and pricing" Aaron Andrews - New Horizons Training instituteKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  18. 18. “Keshava Technology Inc - Mobile Application Development team developed our mobile apps for our Retail Industry with our expected quality, timeline and budget. For mobile Apps QA testing is what needed most. They have dedicated testing team to do all the testing and deliver product as expected” Smith Alfred, Toronto Retail Business owner. “Keshava Technology Inc - Software and Web Development Company developed our content management system in Joomla. Excellent technology team to work with Quality, Process and Standards.” Allap, New York, United States, “Keshava Technology Inc - Internet Marketing Company did the Search Engine Optimization for our company. They increased our web presence to 24,225 visitors per month in google. I appreciate their service and recommend their service to all.” Alena Mertova, Toronto, Canada Keywords Optimized : Kitchen Backspash Toronto and more. DAN,Director/CEO, Stonemasters.ca, Toronto, Canada. http://www.stonemasters.ca "Keshava Technology Inc – SEO Company did the Search Engine Optimization for our company. They are taking care of all our Online Marketing for all our websites. Within 4 Weeks of their work we got 250% increase in Traffic in Google. I tried 3 companies before Keshava technology on SEO. But Keshavatech are over delivering than expectation with good customer support." Keywords Optimized : Childrens Arts Theatre and more. Mark Manthei , Business Owner since 1950, Toronto, Canada. http://www.Catsdrama.comKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com
  19. 19. Following videos will give your better insight regarding the company:https://www.youtube.com/watch?v=co-9iAx6FX8https://www.youtube.com/watch?v=1VKmVvYqK94https://www.youtube.com/watch?v=-wqaWlvRJHM&feature=relmfuFollow us on Social Media networking websites for regular updates:https://twitter.com/keshavatechhttps://www.linkedin.com/company/keshava-technology-inchttp://www.youtube.com/user/keshavatechThank you for taking the time to go through this business profile. Ifthere are any questions or comments, please feel free to contact us at info@keshavatech.com and visit our Website http://www.keshavatech.comKeshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com

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