2. Customer Relationship Management Systems Other CRM Systems Market Research Targeted Marketing Customer Service Salesforce Automation
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5. CRMS also provide an organization with an important element: all employees of the company who directly or indirectly serve a customer are “on the same page” .
6. Market Research -is any organized effort to gather information about markets or customers. - is specifically concern about marketing processes.
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8. Targeted Marketing - involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. - it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective.
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11. Telemarketing - is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
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13. Computer Telephony Integration - is a technique enabling a computer to use the digital signal coming through a telephone lines as input in a computer system.
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15. Customer Service -web based CS provides automated customer support 24hrs per day, 365 per year. -saves company’s cost of labor if humans provide the same service.
