KGC is a qualitative healthcare marketing research firm led by Kendall Gay with over 20 years of experience. They specialize in qualitative research for the pharmaceutical, biotech, medical devices, and healthcare industries. Their services include moderating focus groups and interviews, interpreting data, and providing reports to help clients with new product development, marketing strategies, and other areas. They utilize various technologies like video diaries and virtual focus groups to capture customer insights globally.

1. Qualitative Healthcare Marketing Research
In Person … Online … Mobile
Pharmaceuticals | Medical Devices | Diagnostics
Biotech | Hospitals | Long-term Care
Kendall Gay
Qualitative Research Consultant
800-861-7261
800-861-7261 • www.KGC-Qualitative.com
Info@kgc-qualitative.com

2. What Makes KGC Different?
• Old school values, new school methods –
dedicated to continuing education and
professional development
• PRC Expert Certified
• Greenbook Health Certified
• Early Adopters of Technology
• Everywhere - Global Capabilities
• Specialized - Exclusively in Healthcare
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3. Key Consultants
Kendall Gay
Principal
• 20 years qualitative research experience
• Over 9,000 interviews and focus groups
Simon Easton
Sr. Qualitative Researcher
Global Director
• 25 years quant & qual research experience
• Over 9,000 interviews and focus groups
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4. Key Staff
Tim White
Consultant
• 25 years experience in organizational
development & growth management
• Specialist in aligning market research data with
strategic business plans
Mary Ellen Motyl
Director of Operations
• Oversees all project
management, administration, accounting and
compliance
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5. 95% - Repeat & Referral Business
• Exclusively qualitative • Skilled, Trained, Experienced
Moderators
• Global & Domestic Capabilities
• Expert Interpretive Analysis
• 20 Years of Knowledge &
Experience - from Providers to • Technologically Advanced
Patients
Methods
• Reputation, Respect, Integrity
• Fusing Traditional Methods with
• Seller–Doer & Team Models Innovative Techniques
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6. It all revolves around Qualitative
Online
Patients
Mobile
Providers Qualitative
In-Person
Caregivers
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7. Full Suite of Services
• Design to report
• Domestic & Global
• Full Service Qualitative Research
– Methodology
– Data collection
– Interpretive analysis and reporting
– Presentations
• Moderation, Facilitation, Interviewing
– In-person, observation, telephone, online, video, mobile
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8. Experience
20 years and over 70 different therapeutic areas, including:
• Pharmaceuticals • Imaging & diagnostic
• Biotech • Chronic disorders
• Medical Devices • Surgery
• Hospital Equipment & Supplies • Long-term Care
Some Current Clients
• Allergan • Centocor • SkinMedica
• Baxter Healthcare • 21st Century • ChemoFrance
Oncology
• Boehringer-Ingelheim • Ameritox
• Ethicon
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9. Areas of Research
• Pre-launch strategy • Product placement & evaluation
development
• Ad concept & detail aid testing –
• Positioning & messaging Normative database
• New product assessment & • Image & awareness
development
• Sales force issues
• DTC promotion/ advertising • Packaging design & development
• Licensing & acquisition • Observational methods
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10. Innovative Technology &
Online Methods
• We use audio and video to capture the
true voice of your customer – be there
when the behavior occurs!
– Video Diary, Flip Video/ Bloggie, Smartphones,
Tablets
– Digital Audio Diary
• Tablet PC – capture text and drawings
electronically
• Bulletin Boards
• Text Message Research
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11. Go Mobile!
 Be where your respondents are!
 Real-time vs. Recall - great when you need
to understand what respondents are
thinking when a behavior occurs
 Rich content - Text, audio, video, photo
 Instant Responses + the ability to probe
 Standalone or complimentary to other
methods
 Global reach – capture responses from any
mobile or smartphone in 63 countries
 iOS, Android, Blackberry, WindowsPhone
 Perfect for busy HCPs & Consumers
 Low impact on your schedule and budget
 NO TRAVEL
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12. Video & Audio Diaries
We use personal video cameras and digital audio
recorders for “self ethnography” – respondents
record their thoughts about a
condition, medication, device or anything! Capture
them in the moment, when it occurs.
 Voice of the Customer – share with your
team, sales and senior management
 It’s EASY for people to record, upload & share
 We supply the tools and detailed instructions
 Easy to do!
 Cameras are used as honoraria
 Perfect for busy Healthcare Providers &
Consumers
 Low impact on your schedule and budget
 Multi-media reports
 NO TRAVEL
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13. Virtual Facility
 Interactive, synchronous platform designed
for research
•Webcam  Real-time collaboration = Higher engagement
•Backroom  We share anything but lunch!
Chat
 Back room interaction – breakouts with your
•Stimuli
team or chat with your moderator
 LIVE! - Groups, IDIs, Ideation, Co-creation
 Marry phone conversation with webcams and
•Participants
stimuli
 Perfect for busy HCPs & consumers – you truly
get the voice of your customer
•Poll
 Test any stimuli - Video, audio, images and
text – or any combination
 Global– reach respondents anywhere
 NO TRAVEL
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14. Global Coordination
• Country-specific fieldwork, moderation, analysis & reporting
yields culturally relevant insights
• KGC actively manages every global project
• Coordinated analyses among countries to arrive at global
findings with clear recommendations
• Standardized processes and templates for quality control
• Time-tested partnerships with proven value
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15. Professional Affiliations
& Ethics
We are active in these organizations and
adhere to their ethical standards
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16. Our Mission:
We strive to provide high quality, high value insights
that enable clients to make more informed business decisions
for a competitive advantage
800-861-7261 • www.KGC-Qualitative.com
Info@kgc-qualitative.com