Mini-story of our health-robbing popular food culture along with inspiration for overcoming it. From Kelly Hayford, best-selling author of If It's Not Food, Don't Eat It!

1. overcoming our unhealthy food culture Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Eating-for-Health Presentation Copyright © 2010 Kelly Hayford

2. Traditional cultures eat traditional DIETS of whole, fresh, natural foods . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

3. Traditional cultures have VERY LOW rates of degenerative dis -ease such as heart disease, cancer or diabetes . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

4. MODERN CULTURES that eat mostly poor-quality processed foods, have skyrocketing rates of chronic degenerative dis -ease. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

5. AUTO-IMMUNE disorders, asthma, arthritis, allergies, digestive disorders & other ailments are also prevalent & rising dramatically . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

6. WHAT WE EAT and the amount we eat, have changed more in the last 40 years than they have in the last 40,000 . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

7. 90% of food budget dollars are spent on PROCESSED , packaged fake food. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

8. A new FAST-FOOD restaurant opens somewhere in the world every 2 hours . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

9. SUGAR from soda & other sweetened beverages is the #1 source of calories in the American diet . -- USDA Research Center at Tufts University Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

10. LESS THAN 10% of people eat the recommended 7-13 servings of fruits & vegetables a day. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

11. Our poor eating & lifestyle habits are causing a colossal health CRISIS . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

12. Today children are more harmed by POOR DIET than by exposure to alcohol, drugs, and tobacco combined. -- Dr. David Katz Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

13. For the first time in a century, today’s children are expected to have a SHORTER life expectancy than their parents. -- Texas Children’s Hospital Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

14. Close to 70% of Americans are OVERWEIGHT — 30% are obese. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

15. OBESITY among children doubled in the last 20 years — and TRIPLED among teens. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

16. ONE SODA or sweetened beverage per day increases the risk of obesity in children by 60% . -- The Lancet Sweetened Beverage ~ * ~ Soda Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

17. In the last 50 years , the consumption of soft drinks has increased by 500% . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

18. The AVERAGE American drinks 2.5 sodas per day — the average teenage boy drinks 3-4 sodas per day. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

19. TYPE 2 diabetes is in epidemic proportions — 6.2 million people have diabetes but don’t know it — And 54 million have pre- diabetes . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

20. DIABETES is approaching catastrophic proportions in teens . -- American Diabetes Association Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

21. … the medical community is not equipped to handle such an ONSLAUGHT . Associated Press -- June 15, 2003 Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

22. The American Cancer Society now estimates that 1 out of every 2.5 - 3 people in the U.S. will develop CANCER . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

23. 15 million new CANCER cases are expected annually by 2020, a 50% increase over current rates. -- Newsweek, April 14, 2003 Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

24. Contrary to popular belief — only 5% of all cancers are strongly HEREDITARY . -- The American Cancer Society Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

25. Research at Oxford University shows 70% of cancer cases are related to DIET . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

26. Eating a diet of PROCESSED foods is proven to raise cancer risk in women. -- World Cancer Research Fund Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

27. 60-93% of chronic dis -ease can be prevented by DIET & LIFESTYLE! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

28. There isn’t any condition in the body that can’t be improved by improving YOUR DIET ! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

29. FOOD is the raw material used to build every cell of your body . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

30. What materials are you using to build the cells of YOUR body? Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

31. food (fo ō d) n. 1. any nourishing substance that is eaten, drunk, or otherwise taken into the body to sustain life , provide energy, promote growth, and repair. -- American Heritage Dictionary Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

32. MANY substances found in our food today are not nourishing — but actually HARMFUL to our bodies. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

33. If it’s not NOURISHING , it’s not food! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

34. If it’s not food, don’t eat it! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

35. … and if you do , wait a long time before you do it again so your body can RECOVER! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

36. The MOST nutritious foods don’t come with a label . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

37. Eating a variety of whole, fresh, natural REAL foods is always your best choice. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

38. REAL food is power! — what you eat matters . Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

39. U.S. GOVERNMENT RECOMMENDS: 7-13 servings of fresh fruits & vegetables daily. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

40. Grandma was right — fruits & vegetables are GOOD for you! Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

41. FRUITS & VEGETABLES came out as the #1 blocker in reduction of the incidence of cancer in 4500 research articles. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

42. … the health & well-being of our generation & future generations depend on the CHOICES we make today. -- C.D.C. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

43. EAT WELL, & BE WELL — one day, one bite at a time. Kelly Hayford, CNC ~ Author: If It’s Not Food, Don’t Eat It! Overcoming Our Unhealthy Food Culture Copyright © 2010 Kelly Hayford

44. Brought to you by: www.KellyHayford.com _______________ Former junk-food junkie turned nutrition & health coach Best-selling Author: