Research And Data Insights Strategy Guide Audience 18 24 V2

Strategy Guide Audience Insights: 18-24 year olds ? Who are they? vs. other sites* Facebook Yahoo MSN MySpace female 54% Unique Visitors (000) Total Minutes (MM) 11,066 1,964 20,564 3,375 12,644 413 14,571 4,598 Pages Viewed (MM) 3,341 4,125 588 9,788 male 46% Total Visits 248,262 505,696 194,773 284,551 Each has an average of They make up They represent 288 friends 30% 41.3% of Facebook users of all online 18 - 24 year olds* How are they using Facebook? 79% use it more 38% use it more than 35% use it more than than email cell phones any other communication tool 18-24 year old Facebook behavior (in the past week): 48% FB AVG: 53% add/use an application 47% FB AVG: 43% share/post/watch a video 30% FB AVG: 39% become a fan of a page 62% FB AVG: 53% read their news feed 62% FB AVG: 62% upload/view/share a photo 20% FB AVG: 25% send a gift s 52% FB AVG: 35% RSVP to an event Source: Facebook Internal Survey, March 2009 *Comscore April 2009 (US) Custom analytics opportunities Brands also have the opportunity to conduct custom pre- and post- campaign polls to measure awareness, preferences, consideration, and purchasing behavior. These insights are bundled with packaged media spends, so please contact your sales representative for more information.

Research And Data Insights Strategy Guide Audience 18 24 V2

by Keane Angle

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Research And Data Insights Strategy Guide Audience 18 24 V2 Document Transcript

http://www.linkedin.com	4
http://interactivist.tumblr.com	3
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