Research And Data Insights Strategy Guide Audience 18 24 V2

660 views
622 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
660
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Research And Data Insights Strategy Guide Audience 18 24 V2

  1. 1. Strategy Guide Audience Insights: 18-24 year olds ? Who are they? vs. other sites* Facebook Yahoo MSN MySpace female 54% Unique Visitors (000) Total Minutes (MM) 11,066 1,964 20,564 3,375 12,644 413 14,571 4,598 Pages Viewed (MM) 3,341 4,125 588 9,788 male 46% Total Visits 248,262 505,696 194,773 284,551 Each has an average of They make up They represent 288 friends 30% 41.3% of Facebook users of all online 18 - 24 year olds* How are they using Facebook? 79% use it more 38% use it more than 35% use it more than than email cell phones any other communication tool 18-24 year old Facebook behavior (in the past week): 48% FB AVG: 53% add/use an application 47% FB AVG: 43% share/post/watch a video 30% FB AVG: 39% become a fan of a page 62% FB AVG: 53% read their news feed 62% FB AVG: 62% upload/view/share a photo 20% FB AVG: 25% send a gift s 52% FB AVG: 35% RSVP to an event Source: Facebook Internal Survey, March 2009 *Comscore April 2009 (US) Custom analytics opportunities Brands also have the opportunity to conduct custom pre- and post- campaign polls to measure awareness, preferences, consideration, and purchasing behavior. These insights are bundled with packaged media spends, so please contact your sales representative for more information.

×