Newspaper Deck Social Media

Mobile Content Discovery for Weeklies

When your customers are on the move, I am the fastest way to discover what to do next…
You can think of me as the real time version of the paper and the website, answering questions 24x7.

I am going to hop through the presentation and illustrate key touch points, like the one below that says “Tweet “Now” to” @Westword
Tweet “Now” to @Westwordfor things to do now

User Interaction
Local Bunny automatically respond on your behalf
Users can ask questions 24 x7
Kelly Tweets
@Westword Now
Westword
Westword
Westword
Westword Responds:

Nuggets vs. Lakers, Pepsi Center 8:00pm seats available and starting at $25.50 - click to get tickets http://bit.ly/23edr5
Fillmore Modest Mouse with swayback 8:00pm (16+) tickets $27.50 click to get tickets http://bit.ly/23ed4e
Meadowlark Snake Rattle Rattle Snake august 7, 8:00pm. Price $5 at the door
Cirque Du Soleil Presents Kooza opens August 20. get your tickets here http://bit.ly/234e5t
ALSO TRY tweeting Cafe, Events, Sports or Deals to @Westword

Westword
Westword
ads

3 New Revenue Streams
Paid Placement
Clients purchase premium placement
Ads
Clients purchase keywords
Direct
Clients pay to be queriable directly

Additional Examples
Find the Bunny, to see the additional ways
Local Bunny can help Westword monetize it’s content
and engage it’s readers.

Tweet “restaurants” to @Westwordfor where to eat now

Tweet “events” to @Westwordfor what to do now
Tweet “events” to @westwordfor show times on demand
Tweet
“schedule”to @folksfestivalfor the lineups
Tweet “win tickets” to @westwordto win tickets

Tweet “Diana Krall” to @Westwordfor details and places to go after the show
Tweet win to @westword to win tickets
Tweet
“yogamusic”to @westword
for the activities